Hollywood
Maroon 5’s Adam Levine to perform at the Oscars
MUMBAI: Grammy-winning singer, songwriter and actor Adam Levine will perform the Oscar-nominated song “Lost Stars” at the 87th Oscars.
The Oscars, hosted by Neil Patrick Harris, will be held on 22 February.
Show producers Craig Zadan and Neil Meron said, “Adam Levine is an exceptional and dynamic artist. We’re thrilled to have him make his Oscars stage debut this year.”
“Lost Stars,” written by Gregg Alexander and Danielle Brisebois for the film “Begin Again,” is nominated for Original Song. The four other nominated songs are “Everything Is Awesome” from “The Lego Movie,” “Glory” from “Selma,” “Grateful” from “Beyond the Lights” and “I’m Not Gonna Miss You” from “Glen Campbell…I’ll Be Me.”
Levine is the lead singer for the group Maroon 5, which has received three Grammy Awards, two for Best Pop Performance by a Duo or Group with Vocals (2005 and 2007) and one for Best New Artist (2004), Levine made his feature film acting debut in “Begin Again,” which is directed by John Carney and also stars Keira Knightley and Mark Ruffalo.
The 87th Oscars will be held on 22 February at the Dolby Theatre at Hollywood & Highland Center in Hollywood. The Oscars will be televised live in more than 225 countries and territories worldwide.
Hollywood
Utopai Studios partners Huace to deploy PAI for long form content
Deal includes revenue sharing as Huace adopts AI engine across global ops
MUMBAI: Lights, camera… algorithm, the script just got a silicon co-writer. In a move that signals how storytelling itself is being re-engineered, U.S.-based Utopai Studios has partnered China’s Huace Film & TV Co. Ltd. to bring artificial general intelligence into the heart of long-form content creation.
At the centre of the deal is PAI, Utopai’s cinematic storytelling system, which Huace will deploy as a core engine across its production pipeline from development and creative iteration to global localisation. The partnership includes a large-scale annual usage commitment from Huace, alongside a usage-based revenue-sharing model, underscoring both ambition and commercial confidence on both sides.
For Huace, one of China’s largest film and television companies, the bet is not on automation alone but on scale with control. With distribution spanning over 200 countries and a presence across more than 20 international platforms, including Netflix and YouTube, the company brings a vast content ecosystem where even marginal efficiency gains can translate into significant output shifts. Its extensive TV IP library further positions it as fertile ground for AI-assisted storytelling workflows.
The choice of PAI follows what Huace described as a rigorous evaluation of existing AI tools, many of which remain limited to fragmented use cases such as video generation or editing. What tipped the scales, according to the company, was PAI’s ability to handle long-form narrative complexity maintaining continuity, structure, and creative coherence across entire story arcs rather than isolated clips.
Utopai, for its part, is using the partnership to anchor its international expansion strategy, pitching PAI as an enterprise-ready system built for customisation, privacy, and regulatory adaptability across markets. That positioning becomes particularly relevant as global media companies increasingly scrutinise how AI integrates into proprietary workflows.
The timing is notable. Earlier this month, Utopai upgraded PAI to support three-minute 4K video generation and advanced multi-shot sequencing features designed to tackle one of AI storytelling’s biggest hurdles: consistency across scenes.
What emerges is not just another tech collaboration, but a glimpse into how the grammar of filmmaking could evolve. Because if stories were once crafted frame by frame, the next chapter might just be coded scene by scene.
