Kids
Mark Maniacs to take on Super Smashers on Cartoon Network’s Toon Cricket
MUMBAI: Toon Cricket is back and this time it’s Australia’s Mark Waugh and his toons who will battle it out on the field with Mumbai kid Deven Bhatia with his set of toons.
Cartoon Network’s signature marketing event that has been specially conceptualised for Indian kids, The Tri-Toon Triangular Try Anything Tournament is a limited overs match played by Cartoon Network characters, giving the game of cricket a toony twist.
The Tri-Toon Triangular Try Anything Tournament will be held on 4 December at the Andheri Sports Complex in Mumbai, where the winner of the “Apna Yaar” contest Deven Bhatia’s team ‘Super Smashers’ will play against Mark’s Maniacs. Bhatia won the toss and elected to field in the upcoming match on 4 December.
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The Teams
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Mark Maniacs
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Super Smashers
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Mark Waugh (Captain)
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Deven Bhatia (Captain)
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Mojo Jojo
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Scooby Doo
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Popeye
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Johny Bravo
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Olive Oyl
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Dee Dee
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Tom
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Jerry
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Dexter
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Fred
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Noddy
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Bob The Builder
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4 Fielders
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4 Fielders
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On the other hand, ‘Wasim’s Wascals’ will play against the second winner of the “Apna Yaar” contest winner, Prachet Sharma’s ‘Super Smashers.’ These teams will play two matches in New Delhi at Major Dhyandchand National Stadium on 11 December, 2005.
Both the winners will receive Cartoon Network goodies, which will include an exclusive cricketing gear, personally autographed by the Toons, Wasim Akram and Mark Waugh amongst other things.
The passes for the tournament have been distributed across 200 schools in select cities through a school contact programme. The passes have also been sent to the participants of the “Apna Yaar” contest and the Toon Cricket on-line gaming championship on the channel’s website.
This year’s sponsors for Toon Cricket 2005 – The Tri-Toon Triangular Try Anything Tournament include Maggi Noodles and Boost as presenting sponsors and Cheetos, Cadbury’s Chocolates, Funskool Toys, Britannia, Dabur Hajmola Candy and Gini and Jony as the associate sponsors.
An integrated on- air, on-line, on-ground, three month promotional campaign featuring Waugh and Akram preceded the fun-filled extravaganza. Moreover, Toon Cricket 2005 representatives visited over 100,000 kids through a 200-school-wide contact program in select cities with exciting pre-event activities.
Toon Cricket was first held in 1999 and thereafter in 2001, 2002 and 2003.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
