iWorld
Manveer Singh Malhi joins Digital Marketing and Technology Company iGenero as Partner
NEW DELHI: Experienced brand strategist Manveer Singh Malhi has come on board Hyderabad-based digital interaction agency iGenero to focus on scaling up the business, expand the team and ensure the teams stays up to date on the latest digital and technological innovations and initiations.
Singh, trained in creating online strategies for businesses and entertainment houses, has in the recent past been awarded as Top Social Media Professional of India by CMO Asia in 2015 and Digital Marketing Professional of the Year in 2016 by Global Youth Marketing Forum.
In his career of more than eight years he has conceptualized and devised online media strategies and solutions for brands like Zapak, BigFlix, MTV, Reliance, Imagine TV, Iproperty.com, PIX Television, Fun Cinemas, Costa Cruises India, Everest Entertainment and many more. Manveer has efficiently helped more than 100+ brands adopt new media to derive strong and trackable business results. He was also the faculty for digital at SAE Institute and was invited to speak at various digital media workshops.
iGenero Co-Founder Karan S Kumar said, “We have been able to provide vital and measureable digital marketing plans and web development solutions to our clients. Manveer’s in depth knowledge and experience in digital marketing will enable us to enrich our delivery to existing clients and also serve exceptional plans to future clients.”
“Manveer will be able to manoeuvre the team towards increasing their capacity to achieving robust business results for our clients. He has worked with us at SocialSamosa.com as business head in past where he helped to scale the business within a short span of one year”, added iGenero co-founder Aditya Gupta.
Malhi said: “I’m delighted to join iGenero and am looking forward to sharing my expertise with the team. Digital has now become an integral part of all marketing and business initiatives for brands, it is no longer a secondary choice. At such a crucial stage of the digital industry’s growth, by using iGenero’s technological strength I hope to contribute in amplifying the output for all the clients. “
iWorld
Asha Bhosle, the unforgettable voice that sang a thousand emotions
The melody that defined generations has fallen silent, but her songs will echo forever.
MUMBAI: The voice that once lit up countless silver screens and brought rhythm to millions of hearts has stilled. Legendary singer Asha Bhosle, one of the most versatile and prolific vocalists in Indian film music, passed away at the age of 92 in Mumbai on Sunday. She was admitted to Breach Candy Hospital on Saturday night after suffering cardiac and respiratory issues and had reportedly been unwell for several months.
Her son, Anand Bhosle, confirmed the news on Sunday afternoon. The last rites will be performed on Monday.
Born in 1933 into the illustrious Mangeshkar musical family, Asha began her journey in the golden era of Hindi cinema. She recorded her first film song at the age of nine in 1943 and, by the 1950s, had already carved a distinct space for herself in Bollywood. While her elder sister Lata Mangeshkar often took the more melodic, heroine-centric numbers, Asha quickly became the go-to voice for energetic cabaret tracks, dance numbers, and later, the full spectrum of emotional expression.
The 1950s–60s: Rise of the Cabaret Queen In the early decades, Asha was frequently typecast for “item songs” and Western-style numbers. Yet even within those constraints, she delivered unforgettable hits such as “Aaja Aaja” from Teesri Manzil and “O Haseena Zulfon Wali” from the same film. Her playful, sassy delivery gave these tracks a magnetic energy that still feels fresh today.
The 1970s: Peak Versatility This was the decade that cemented her legendary status. Songs like “Dum Maro Dum” (Hare Rama Hare Krishna), “Piya Tu Ab To Aaja” (Caravan), “Chura Liya Hai Tumne” (Yaadon Ki Baaraat), and “Yeh Mera Dil” (Don) became cultural touchstones. Asha proved she could swing from seductive to soulful with equal ease, working with almost every major composer of the era.
The 1980s: Emotional Depth and Ghazals After marrying composer R.D. Burman in 1980, Asha explored more nuanced, introspective territory. Her National Award-winning performances in Umrao Jaan (“Dil Cheez Kya Hai”) and Ijaazat (“Mera Kuch Saamaan”) showcased a matured, velvety voice capable of profound emotion. These tracks remain among the most cherished ghazals in Indian cinema.
The 1990s–2000s: Global Collaborations and Reinvention Even as newer voices emerged, Asha refused to fade. She collaborated internationally with the Kronos Quartet and released experimental albums. Later in her career, she lent her voice to younger composers and continued performing live, often sharing the stage with her granddaughter Zanai Bhosle.
A Life Beyond the Microphone Asha’s personal journey was as dramatic as her filmography. At 16, she eloped with Ganpatrao Bhosle, her personal secretary. The marriage ended in separation in 1960 after they had three children. In 1980, she married R.D. Burman in a union that faced family opposition but brought creative synergy. RD passed away in 1994.
Throughout her life, Asha remained grounded, often crediting classical music and ghazals for keeping her voice sharp. In a 2023 interview, she admitted she rarely listened to contemporary film songs, preferring the timeless works of Bhimsen Joshi and classic ghazals to stay inspired.
Her seven Filmfare Awards and two National Film Awards are merely numbers; the true measure of her legacy lies in the thousands of songs that still play in homes, cars, and hearts across generations. From the foot-tapping energy of “Dum Maro Dum” to the haunting beauty of “Mera Kuch Saamaan”, Asha Bhosle gave Indian cinema a voice that was simultaneously bold, tender, playful, and profound.
The golden era has lost one of its brightest stars, but the music she created will continue to refresh souls for decades to come. As the final notes of her extraordinary journey fade, India bids farewell to a voice that truly defined an era.
