Mallika Petkar joins Viacom18 as senior vice president – sports

Mumbai: Viacom18 has appointed Mallika Petkar as senior vice president – sports. Petkar was previously working with Disney+ Hotstar as head of SMB growth strategy and inside sales since March 2019.

She has spent a decade in various roles at both Star TV network and Disney+ Hotstar. At Star TV network she held the role of customer strategy and integrated sales network and Star Sports product and revenue strategy. At Disney+ Hotstar she has held the role of vice president product and revenue strategy. She had joined Star India in August 2011.

“After a decade at Star India/Hotstar, I have moved on to the next adventure. It’s been an incredible ride, through which I’ve been fortunate to have some of the smartest mentors and colleagues ever assembled under one roof. And many dear friends. From the early days of building Star Sports to the last few years on the rocket ship that is Disney+Hotstar, there’s never been a dull moment,” she wrote in a LinkedIn post.

She also had a three-year stint at Ernst and Young as senior consultant – business advisory services.