GECs
Malhotra’s Alchemy to launch five shows in ’17
MUMBAI: One show old in the television industry, the name Alchemy Productions might sound new to the world but the person leading the production house is definitely not new. His production house plans to launch five show in 2017.
Director-producer Siddharth P Malhotra has been in the industry for over a decade now.
Apart from the shows, Malhotra, who also directed “We Are Family,” is working on his second film now, with a leading production house. Malhotra is also planning to launch a new division in his company, which will produce plays for theatres.
Known for shows such as ‘Dil Mil Gaye,’ ‘EK Hazaaro Me Meri Behna Hai,’ ‘Ek Hasina Thi’ and many more, the producer has also been known for his family business Cinevistaas Productions. He is well-versed with the art and craft of creating shows, which were produced under the banner of Cinevistaas.
Talking about the split, Malhotra said, “Cinevistaas was getting into the development of land, studio and aimed at other things in life. I was more keen in the production aspect of it. My job was only to be a creative and not get into production. There comes a point when everybody needs to grow. And, if you are not ready to willingly give me those responsibilities, then bless me and free me. We are family, and I am not splitting away but i need to start of my own.”
2016 is the year when Malhotra decided to move out from Cinevistaas, and start his own production house Alchemy along with his wife Sapna. The production house launched its first show Ichhapyaari Naagin for Sab TV in September.
“I pretty much started from scratch, literally with almost nil bank balance. I have been lucky as the people I have been associated with for so long stood by me, including the channels. I went to Anooj (Kapoor) sir with the concept in Sab TV and I told him this is my concept, and I want to do it on my own. He knew me from the time Sab TV launched. He liked my concept and said, “Let’s do it.”
“Before that, we worked on ‘Lo Ho Gai Pooja Iss Ghar Ki.’ Raghuvir Shekhawat is writing all my shows, but I am unsure about his pay packet. From this, you would know the mutual trust among us,” he said. “I have with me Santram Sharma too; at present he is not doing any show but he stood by me like a rock. I am very fortunate to be working with such interesting people,” he added.
The four-month-old company, which started with a single show for Sony Pictures Network’s comedy channel Sab TV, is now working on five shows for all the leading Hindi GECs in India. “The struggle has been on how to put things together and getting the right people,” Malhotra said.
Alchemy is fully owned by Malhotra and his wife Sapna.
Talking about his upcoming shows, he said Alchemy was producing a family drama for Zee TV which was slated to be launched in January 2017. He is also producing shows for Sony which is a pure love story, which he is known for.
The next show in the offing is considered to be television’s biggest show ever on Star Plus, tentatively titled ‘Kya tu meri laage’ bringing on the small screen for the first time the Bollywood actor Minisha Lamba and a bunch of big television stars in the show. The show, written by Nina Arora, is already being talked about and published on various platforms.
GECs
Sony ties up with EU for MasterChef India finale
GI-tagged European ingredients headline finale week
MUMBAI: Sony Pictures Networks India has struck what it calls a landmark association with the European Union for the finale week of MasterChef India, marking the first such collaboration between the bloc and an Indian television format.
The tie-up will culminate in the “European Union mystery box challenge”, which opens the much-anticipated finale week. The task will see the top six contestant pairs cook with a curated basket of ingredients bearing geographical indications (GIs) from across EU member states: a nod to provenance as well as palate.
Chef Ajay and Chef Guntas, introduced as chef ambassadors to the European Union, will present the mystery boxes and set the brief: use the fewest ingredients from each category and produce a MasterChef-level dish that marries European produce with Indian flavour sensibilities. Precision and restraint, rather than extravagance, will be tested.
For Sony, the move signals a push towards high-value integrations that blur the line between sponsorship and storytelling. The network said the association underscores the show’s growing global stature and its ability to attract world-renowned institutions to Indian screens.
Chef Ajay Chopra, food ambassador in the European Union, described the collaboration as a strategic opportunity to spotlight the heritage and authenticity of GI-tagged European products to India’s vast food-loving audience.
Over the years, MasterChef India has positioned itself as a gateway to global cuisines. The EU partnership sharpens that pitch, turning the finale into a stage for cross-continental culinary diplomacy.
The finale week will air from 2 March, 2026 at 8 pm on Sony Entertainment Television and stream on Sony Liv.
