Cable TV
Make in India push for set-top boxes face challenges
KOLKATA: Last year it made headlines when large DTH players including Tata Sky, Dish TV announced their decision to move manufacturing of a significant portion of set-top boxes (STBs) in India. The announcements were in line with the government’s renewed push for Make in India. But with complexities looming over the initiative, manufacturers remained worried about the impact of the initiative, if it remained limited to just ‘assembling the products in India’.
There have been talks around different aspects of the Make in India push for STBs since the last two years. “In 2020, the department for the promotion of industry and internal trade (DPIIT) formed a committee. It asked the ministry of information and broadcasting (MIB) to be a part of it and a meeting was held with operators and STB manufacturers to gauge the overall situation,” said MyBox Technologies MD and CEO Amit Kharbanda. “STB as an electronic product falls under the purview of the ministry of electronics and information technology (MeitY)Meity, but buyers are regulated by MIB, an ‘unusual situation’.”
According to MIB, Make in India is not just about assembling the product in India but also about promoting Indian designs.
“Our entire HITS business was premised on furthering the mission of ‘Digital India’ – taking signals to remote semi-rural and rural areas across our pan-India satellite footprint; facilitating a digital transition. As regards local sourcing, our Cable Operator Premise Equipment or COPEs bear testimony to our ‘Make In India’ approach; with a significant percentage of locally sourced components. With Set-Top Boxes, we have already moved whatever inventory production was possible, to India. This includes not just India-based manufacturers but also Indian companies. But, the challenge is that several components of the STBs still need to be procured from overseas manufacturers,” said NXTDigital MD & CEO Vynsley Fernandes.
The draft National Broadcasting Policy (NBP) finalised early this year also focused on policies to indigenise the production of consumer premises equipment including the set-top boxes, which are heavily import-dependent. This will be done by setting up a self-reliant local manufacturing ecosystem and roping in the Bureau of Indian Standards (BIS) and other agencies to publish the quality benchmark. The policy also called for setting up measures to rationalise the import tariffs and provide preference to domestically manufactured electronic products and mandate increasing deployment of indigenous equipment.
GTPL Hathway cable TV head and chief strategy officer Piyush Pankaj said, “MIB has been promoting the initiative for the last two-three years, focusing on Indian manufacturers. But, the problem is many components like chipsets still come from a foreign country and are being assembled here. However, the MSO is also buying boxes from Indian vendors.”
While domestic manufactures are trying to make way for Indian designing, it takes more than a year to develop designing. “Indian design companies have competence but the business is not in good shape, so the domestic manufacturers are requesting the operators to cooperate with them. The operators can be worried about the quality of boxes but they can opt for trial orders,” said MyBox Technologies MD and CEO Amit Kharbanda.
On the other hand, some operators have distanced themselves from the matter.
“We support the Make in India initiative. But, we have also clarified that it applies to any product manufactured in India by an entity here, whether it’s an Indian company or a foreign one. As a service provider, I can’t go checking on the antecedents of the company and whether it has ‘designed’ or ‘assembled’ in India, or whether there was a technology transfer or indigenous technology used. It is very complicated for us. We are buying from a company registered in India, paying Indian taxes, not importing. As long as we are doing that, we believe we are buying from India. Now it is up to the government to find out this nitty-gritty and it wants to take a policy initiative,” a senior executive with a large MSO said on conditions of anonymity.
Cable TV
Hathway Cable appoints Gurjeev Singh Kapoor as CEO
Leadership change comes as cable TV faces shrinking subscriber base and modest earnings pressure
MUMBAI: Hathway Cable and Datacom has tapped industry veteran Gurjeev Singh Kapoor as chief executive officer, marking a leadership pivot at a time when India’s cable television business is under mounting strain.
Kapoor will take over from Tavinderjit Singh Panesar, who is set to retire in August after a long innings with the company. Panesar, chief executive since 2023, has held multiple leadership roles at Hathway, including his latest stint beginning in 2022.
Kapoor brings more than three decades of experience in media and entertainment. He most recently led distribution at The Walt Disney Company’s Star India business, now part of JioStar. His career spans television distribution and affiliate partnerships, with stints at Sony Pictures Networks India, Discovery Communications and Zee Entertainment.
Panesar, with over three decades in the industry, has worked across strategic planning, distribution and business development in media, broadcasting and manufacturing. His past associations include ESPN Star Sports, Star India, Apollo Tyres and JK Industries.
The transition lands as the cable sector grapples with structural disruption. Traditional operators are losing ground to streaming platforms, while telecom and broadband players tighten the squeeze with bundled offerings.
An EY report estimates India’s pay-TV base could shrink by a further 30 to 40 million households by 2030, taking the total down to 71 to 81 million. The slide follows a loss of nearly 40 million homes between 2018 and 2024, a contraction that has already wiped out more than 37,000 jobs in the local cable operator ecosystem.
Hathway’s numbers reflect the strain. The company reported a consolidated net profit of Rs 93 crore for FY25, down from Rs 99 crore a year earlier. Revenue inched up to Rs 2,040 crore from Rs 1,981 crore. As of December 2025, it had about 4.7 million cable TV subscribers and roughly 1.02 million broadband users.
Kapoor steps in with a familiar brief but a shrinking playbook. In a market where viewers are cutting cords faster than companies can reinvent them, the new chief executive inherits a business fighting to stay plugged in.
