Hindi
‘Main Hoon Na’ perks up Star Plus’ share to 20.3 %
MUMBAI: There is no beating the biggest blockbuster movie of the year on the small screen. Main Hoon Na, which aired on Star Plus on 18 December, raked up a record TVR of 10.76 across all Hindi speaking markets C&S 4+ according to TAM data.
The film also made it to the highest rated movie on television for the year across Hindi speaking markets.
Looking at specific markets, the film scored a 14.33 TVR in Delhi, 9.9 TVR in Mumbai and 6.31 TVR in Kolkata. But the highest rating came from Gujarat (in the 0.1 to one million population) where the film garnered a whopping 19.13 TVR.
The movie also managed to take Plus’ channel share from 20 to 20.03 per cent for Week 51.
According to Star India’s senior vice president marketing and communication Ajay Vidyasagar, the reasons for the film’s successes are many. “It is the biggest film of the year. That in itself brings in a certain threshold of audience. Secondly, we promoted the film three weeks before it aired. We also focussed on the film by driving a lot of PR stating that the number one movie of the year was on the number one channel of Indian Television.”
The promotional buzz also added to this whole eye-ball jackpot. In the heartland market, Shahrukh Khan sweaters were created to trademark the movie as well as a Star Plus contest was run asking the audience the number of times SRK said Main Hoon Na in the movie.
Another strategic move was tie-ups with over 2000 cable operators to promote the contest as well as the property. Says Vidyasagar, “Any product has to be activated well. Just having a big movie cannot be the only premise for the film and advertising fraternity to bank on. It is only when you combine a big flick with a big platform does one see such an outcome.”
Star, according to industry sources, acquired exclusive telecast rights for Main Hoon Na for Rs 60-70 million. However, company officials declined to comment on the acquisition cost.
Star Plus has sporadically premiered blockbuster movies that have worked well for the channel.
Hindi
Kridhan Infra enters film production with AI-led feature film
Infra firm debuts AI-powered film marking RSS centenary
MUMBAI: Kridhan Infra Limited is swapping hard hats for headsets. The infrastructure company has announced its entry into film production and media technology through its subsidiary, Kridhan Mediatech Private Limited, with the nationwide theatrical release of Shatak: Sangh Ke 100 Varsh, an AI-led feature film.
With Shatak, the company is not just stepping into cinema but staking a claim in what it describes as one of the world’s early full-length AI-driven feature films. Artificial Intelligence has been embedded across the creative and production process, from script visualisation and environment creation to modelling and production design.
The film commemorates 100 years of the Rashtriya Swayamsevak Sangh, tracing defining moments, personalities and historical phases that shaped its journey. By combining archival storytelling with algorithm-powered creativity, the project attempts to blend heritage with high technology.
For Kridhan Mediatech, this is only the opening scene. The subsidiary’s broader ambition spans AI, CGI, virtual production systems and scalable content models for both theatres and digital platforms. The move signals a strategic diversification for Kridhan Infra, traditionally rooted in engineering and construction.
The timing aligns with India’s growing push to become a global AI powerhouse. At the 2026 AI Impact Summit, prime minister Narendra Modi urged innovators to design in India and deliver to the world. Kridhan Mediatech’s initiative positions itself squarely within that narrative, aiming to export technology-enabled storytelling beyond domestic audiences.
India’s media and entertainment industry, valued at over Rs 2.5 lakh crore, alongside a rapidly expanding AI economy projected to cross Rs 1.4 lakh crore in the coming years, offers fertile ground at the intersection of cinema and code.
“With Shatak, we proudly present one of the world’s first AI-led full-length feature films while marking our strategic entry into film production and media technology through our subsidiary,” the company said in a statement. “Our vision is to combine India’s rich narrative heritage with forward-looking innovation. This is just the beginning of building globally competitive, technology-enabled cinematic experiences.”
From infrastructure to imagination, Kridhan’s latest venture suggests that in today’s India, even storytelling can be engineered.
