DTH
MagnaQuest bags billing contract for Hyperia’s IPTV in Nigeria
MUMBAI:Hyderabad-based MagnaQuest has bagged a contract to manage the broadband and Voice over Internet Protocol (VoIP) billing services of Hyperia Ltd, Nigeria’s leading internet service provider.
Hyperia has selected MagnaQuest’s convergent customer management and billing solution, MQSubscribe, for its triple play services. This will help support Hyperia’s increasing subscriber growth and value added offerings.
MQSubscribe integration with network elements, mail server for provisioning and mediation of services will form part of the implementation. Hyperia offers a wide range of services like internet access, email, web hosting, wireless internet access and value added services.
Says MagnaQuest managing director Vijay Debbad, “As we continue to increase our customer base across the world, and specifically in Africa, the choice of MQSubscribe by Hyperia is a testimony to the unique value proposition delivered by MagnaQuest. Hyperia is a premier name in the ISP services industry and we are proud to offer our CM&B solution to smoothen their operations.
Adds Hyperia Ltd executive director Sandeep Jayaswal, “Rating and billing of multiple services involves a number of challenges. MagnaQuest’s experience in providing such sophisticated solution to similar business models will enable us to handle these challenges. These strengths of MagnaQuest have convinced us that they can provide a cost-effective and customized solution that will suite our existing and future business model.
MagnaQuest Technologies provides customer care and billing solution for the video, data and content service providers. The company has a global presence with over 30 customer installations worldwide spanning Europe, Africa, South East Asia, Middle East and India.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
