Media agencies
Madison Media moves up to be the World’s fourth-largest Independent media agency
Mumbai: Madison Media is delighted to announce that in the latest edition of Recma’s report on top global independent media agencies, Madison Media has moved in rank from No. five to No. four.
Madison Media, India’s largest homegrown independent media agency, has also topped RECMA’s qualitative ranking chart and has done so for the last four consecutive years with a Dominant Score. Madison Media ranks No. one in Vitality (based on Comp pitches – new biz wins vs losses and Momentum – awards, agency seniors, industry share)
RECMA is an independent Global Rating Agency that publishes various reports on Media Agencies Worldwide, thus helping the top 500 global advertisers in their decision-making and evaluation of agencies. Founded in June 1991, RECMA collects and analyses data from over 1400 media agencies across 90 countries.
Madison World’s chairman, Sam Balsara is thrilled by the news, saying, “We have grown over 35 years because of the faith and trust reposed in us by our clients. I would like to thank all our clients and Madisonites, who have been part of this journey and helped us survive and thrive in this highly competitive market. While we’ve scaled up over the years, we’ve always kept Madison values at the core of our work.”
“We always knew we were India’s largest independent media company,” says Madison Media & OOH partner & group CEO Vikram Sakhuja. “The fact that RECMA ranks us as the most successful independent agency in the world yet again and this time moving to the fourth spot, is indeed awesome.”
Madison Media is a part of Madison World, India’s largest homegrown communication agency group established in 1988, that handles media planning and buying for clients like Godrej, Marico, Asian Paints, Titan, Blue Star, TVS, Raymond, CEAT, Pidilite, Bajaj Electricals, McDonald’s, Lodha, Shaadi.com and many others. Madison World through its 11 Units served last year, has as many as 500 Advertisers.
Media agencies
Cape May Studios partners with Amagi to unleash global screams with Panic TV and Pánico TV Español
MUMBAI: In a move that marries scares with scalability, Cape May Studios has partnered with cloud-based TV technology firm Amagi to launch two adrenaline-pumping FAST channels: Panic TV and Pánico TV Español. The next-gen media company, known for tapping into fan-fuelled niche communities, has set its sights on global viewers hungry for high-stakes thrills.
Panic TV delivers a mix of action, horror, sci-fi, crime, and mystery curated for millennials and gen z, while Pánico TV Español brings the same punch in Spanish. The channels promise content for those who crave recreational fear, from creature features to paranormal thrillers.
Amagi will handle everything from channel creation and playout to global distribution. The tech firm’s cloud-based FAST solutions will help Cape May Studios break out across north America, latin America, Europe, and beyond, without the weight of traditional broadcast overhead.
“The convergence of genre storytelling and digital streaming has never been more potent”, said Cape May Studios founder & CEO Sachin Gokhale. “With Amagi’s global infrastructure and proven expertise in FAST, we can now scale our content strategy across continents, languages, and platforms — meeting audiences where they are, with the stories they crave”.
Amagi co-founder & CRO Srinivasan KA added, “Cape May Studios is entering the FAST space with a sharp brand identity and an eye on global opportunity. We’re excited to help them bring Panic TV and Pánico TV Español to life through our unique solutions in cloud playout, ad insertion, and seamless distribution to top-tier digital platforms around the world”.
With an imminent rollout on major FAST platforms, Cape May Studios is betting on genre content to become a global mainstay, tapping into both English- and Spanish-speaking markets. As indie studios find new ways to bypass legacy models, the Cape May-Amagi partnership underscores the growing power of cloud-native tech in international broadcasting.
