English Entertainment
Lubna Adam joins Zee Trendz as creative director
MUMBAI: Zee Telefilms has appointed popular fashion personality Lubna Adam as the creative director of Zee Trendz, the fashion and style channel. Adam will take over in her new role from 2 May.
Lubna Adam has directed and choreographed mega events and fashion shows including Miss World, Lakmé India Fashion Week, Femina Miss India, World Gold Council Jewellery Design Awards and Smirnoff Design Awards.
Says Zee Telefilms CEO Pradeep Guha, “We are pleased to have Lubna on the Zee Trendz team. She has a lot to add to the channel with her vast experience in the fashion industry and will definitely be a positive addition to the channel.”
Lubna Adam started off as a model in 1983. After making her mark in the modelling world, she moved on to choreographing and directing events all over the world. She has worked with reputed brands like Elite, de Beers, Ensemble, Raymonds, as well as reputed designers like Abu Jani – Sandeep Khosla, Tarun Tahiliani, Neeta Lulla and Manish Malhotra.
English Entertainment
ZEE5 UK partners Narrative Entertainment to add UK channels
Six FAST channels added as platform sharpens hybrid play in Britain
LONDON: ZEE5 UK struck a first-of-its-kind deal with Narrative Entertainment, bringing mainstream UK television channels onto an Indian streaming platform as it pushes to deepen its footprint in a crowded, mature market.
The partnership adds six of Narrative’s FAST channels to the service, including Great! Movies, Great! Romance, Great! Mystery and kids brands POP, Tiny Pop and POP UP, widening ZEE5 UK’s appeal across genres and age groups.
The move reflects a clear shift in strategy. ZEE5 UK is betting on a hybrid model that blends on-demand content with curated, always-on channels to drive discovery and increase time spent on the platform.
“This partnership represents a meaningful evolution in how we serve audiences in mature markets like the UK, where viewers are defined by habits, convenience and choice rather than geography or language alone,” said Parul Goel, territory head, Europe, Zee Entertainment. “By bringing trusted mainstream UK channels together with our premium originals, movies and kids’ content, we are building a more consumer-centric platform that simplifies viewing while increasing depth and relevance.”
Fateha Begum, commercial director, Narrative Entertainment, said the tie-up would fuel growth for both sides. “Our portfolio of quality programming, with such wide and enduring appeal, is a perfect complement to ZEE5 UK. This is a strong partnership that will support growth for both parties, and we share Zee Entertainment’s vision of an increasingly partnership-led future for the industry.”
ZEE5’s global library spans over 4,000 films and more than 500 originals, with over 130 new titles added annually. The addition of Narrative’s channels strengthens its kids offering and introduces genre-led linear experiences alongside its on-demand catalogue.
The deal also gives Narrative access to ZEE5 UK’s fast-growing user base, extending reach without diluting brand identity, while reinforcing ZEE5 UK’s network of more than 40 live channels.
As streaming wars intensify, ZEE5 UK is widening its playbook, blending content, convenience and partnerships in a bid to win screen time in one of the world’s toughest markets.
