iWorld
L&T Finance’s PLANET app records impressive growth with 2.9 Million downloads
Mumbai: L&T Finance’s PLANET (Personalised Lending & Assisted NETworks) application which has been powered by the user-centric experience designed by ZEUX Innovation has recorded significant growth in online transactions to six Lac and the app downloads stands at 2.9 million. In fact, just within a few months of its debut, the app had received over 35,000 reviews and has a rating of 4 plus on Google Play Store and Apple App Store.
L&T Finance has partnered with India’s UI/UX Design Company, ZEUX Innovation, to provide design assistance and increase user engagement and streamline the application process.
Commenting on the partnership, L&T Finance chief digital officer Abhishek Sharma said, “L&T Finance is committed to becoming a Fintech@Scale as part of the Lakshya 2026 plan. One of the cornerstones of creating a Fintech@Scale is the customer-facing application – the PLANET app. Since its launch, the app has constantly scaled up and generated commendable opportunities for both our customers as well as the company. And in this journey ZEUX has been an able partner, providing UX Innovation and breakthrough design, thereby leading to an enhanced customer engagement and experience.”
The three key anchors of the PLANET app – stakeholder engagement, loan ecosystem immersion, and user-focused app design – were drawn and implemented by ZEUX. In addition to handling user flow creation based on standards and survey data, the UI UX specialised firm, also managed customer experiences for loan disbursements and EMI payments. Its UX design approach essentially focused on three key pillars:
- Simplicity to declutter and make the journey as simple as possible. Hyper-simple task flows and journeys were the goals that were achieved to make it customer-centric.
- Efficiency to eliminate all the unnecessary information in the application. This has proven to be a crucial element in improving the application’s effectiveness.
- Inclusivity to emphasise different target users across India by adding illustrations and images, depicting India in its truest sense.
Speaking on the UX design process, ZEUX Innovation co-founder Saurabh Gupta said, “Our goal was to present a comprehensive picture of the loan application process while incorporating UX principles and L&T’s brand colours and guidelines. In order to define the business and user goals, we began the UX design process with a stakeholder vision. The task flow of both online and offline loan applications was then thoroughly studied to determine the different pain points. These findings provided a solid foundation for the design process to begin.”
e-commerce
Insight Cosmetics partners with Pinda for homegrown beauty push
New campaign ‘Kudiye… ghar ki yaad nahi aayi tujhe?’ celebrates toxin-free, skin-first Indian formulations over imported ideals.
MUMBAI: Insight Cosmetics has just turned the beauty narrative on its head and it’s doing it with a very familiar face. The fast-growing Indian beauty brand has teamed up with Udaybir Sandhu, better known as Pinda from the hit series Dhurandhar 2, for a campaign that proudly puts “Made in India” at the centre. Titled “Kudiye… ghar ki yaad nahi aayi tujhe?”, the film taps into that deeply relatable feeling of rediscovering something better right at home, challenging the long-held notion that international always equals superior.
Instead of chasing global trends, Insight is highlighting what it does best: skin-first, ingredient-conscious, toxin-free formulations designed specifically for Indian skin tones, textures and climates. The campaign positions sattu-level honesty and performance as the new standard confident, rooted and globally competitive.
Insight Cosmetics director and spokesperson Mihir Jain said, “Insight has always believed that India doesn’t need to look outward for validation. We have the talent, the understanding, and the capability to create world-class beauty products right here. Pinda represents that same confidence rooted, real, and unapologetically Indian.”
Pinda added, “There’s real pride in representing something that’s ours. For too long, we’ve been told that better comes from outside. Insight is changing that. This is about backing what’s made for us, trusting what understands us, and owning our identity with confidence.”
The collaboration rests on four clear pillars, proudly homegrown innovation, a strict toxin-free promise, a genuine skin-first approach, and deep cultural relevance that speaks to a generation both rooted in India and globally aware.
In a market long dazzled by foreign labels, Insight Cosmetics and Pinda are quietly proving that the most powerful beauty move is the one that feels like home. The campaign doesn’t just sell products, it sells a mindset, that the best glow is the one you already recognise. And right now, that glow is proudly, unapologetically Indian.
