eNews
Lovnish Bhatia joins Worldwide Media as vice president – digital product
MUMBAI: Worldwide Media, a subsidiary of the Times Group, has named Lovnish Bhatia as vice president – digital product. Based in Mumbai, he will spearhead the publisher’s digital strategy, mobile platforms and product innovation.
Bhatia brings more than 20 years of experience across digital media, operations and business development. He was most recently head of operations at Wify Technologies, after a brief stint as a new business development consultant.
Earlier, he served as chief operating officer at Timesaverz, led services at Hettich India, and drove business development for video advertising firm Vdopia, where he was instrumental in securing the ICC World Cup 2011 digital sales mandate for Star India.
His media career began at Sony Entertainment Television in 2000, followed by digital sales leadership roles at NDTV Media and Viacom18, where he introduced digital syndication and online-only monetisation models.
With a career spanning technology, advertising, consumer services and media, Bhatia is expected to play a key role in accelerating Worldwide Media’s digital transformation.
eNews
Paisabazaar launches Credit Premier League 2.0
Nationwide campaign rewards highest credit scores with Rs 1 lakh top prize.
MUMBAI: When credit scores become a national league, even your CIBIL report starts feeling like it’s playing in the IPL and Paisabazaar has just kicked off the second season. Paisabazaar, India’s leading marketplace for financial products and the country’s largest free credit score platform, has announced the return of the Credit Premier League (CPL) 2.0, a fun, nationwide initiative to recognise and reward individuals with the highest credit scores.
Building on the success of the first edition, CPL 2.0 introduces higher rewards and broader participation. The individual(s) with the highest credit score in the country will win Rs 1 lakh, while state champions will each receive Rs 10,000. Additionally, all participants from the winning state, the one with the highest average credit score will also be rewarded.
All winnings will be credited directly to winners’ PB Wallet, allowing them to pay credit card bills, recharge mobiles, or settle utility bills seamlessly on the Paisabazaar platform.
Paisabazaar CEO Santosh Agarwal said the campaign aims to make credit awareness more engaging and mainstream. “With CPL, we are bringing together engagement, gamification and rewards to make conversations around credit scores more mainstream,” he noted. “Our focus remains on building a financially aware and credit-healthy Bharat.”
The first edition of CPL saw over 5.5 million participants, with the highest individual score touching 861. Delhi recorded the highest average credit score of 746.
Consumers can participate simply by checking their free credit score on the Paisabazaar platform or app. The CPL leaderboard and rankings will be available exclusively on the Paisabazaar App.
In a country where financial dreams are serious business, Paisabazaar has found a smart way to turn credit scores into an exciting game – because when your financial health gets rewarded, everyone wants to play.
