Kids
‘Lost In Time’ episode gets ‘SpongeBob Squarepants’ its highest ratings ever
MUMBAI: The sponge squeezed out a huge night of ratings in the US. Nick US’ show SpongeBob SquarePants aired the episode Lost In Time on 20 February.
The half-hour special episode marked the highest-rated program on all TV with kids aged 2 to11 for the year behind the Super Bowl, and the highest-rated play on all of Nickelodeon since 2001.
Lost In Time was the highest-rated episode of SpongeBob ever with kids since it launched in 1999. The episode scored triple digit increases among all demographics. SpongeBob triumphed with kids 6 to 11, averaging a 18.1/3.6 millionK6-11, up 197 per cent versus year-ago levels. Among kids 2 to 11, the special averaged a 16.1/5.2 million K2-11, up 176 per cent versus last year’s like time period.
With Tweens 9 to 14, the sponge squeezed a 223 per cent increase over last year, earning a 12.4/2.5 million T9-14. And 8.6 million total viewers (P2+) tuned-in to watch SpongeBob in his time traveling adventure (up +209% versus last year), marking the most watched President’s Day ever on Nick.
SpongeBob embarked on an outrageous journey when he is transported to the Middle Ages in Lost in Time. After a freak jousting accident at a medieval- themed restaurant, SpongeBob and Patrick find themselves in a historic version of Bikini Bottom where they are mistaken for great knights. The duo is then entrusted with the daunting task of saving King Krabs’ daughter, Princess Pearl, from the clutches of the evil wizard, Lord Plankton.
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
