iWorld
Lomotif launches #MyFreedomRemix campaign to reminisce pre-Covid normal
Mumbai: As the nation gets ready to celebrate its 75th year of Independence, short-video platform Lomotif has announced its latest campaign called #MyFreedomRemix to reminisce about the freedom during the pre-Covid days!
The campaign is a nationwide initiative that will go on till 18 August and present creators across the country with a chance to recreate their interpretation of what freedom means to them by showcasing the most fun moments in a remix. The users can pick up a song from Lomotif’s playlist to express themselves, the platform said in a statement on Thursday. “All one has to do is to subscribe to the official #MyFreedomRemix channel and post the videos using the hashtag #MyFreedomRemix on the campaign channel in the app and tag @lomotif_india,” it added.
“Through the #MyFreedomRemix campaign, we want to encourage our users to express themselves in unique and creative ways and at the same time they can relive their memories from pre-Covid times,” said Lomotif co-founder & CEO Paul Yang. “The campaign aims to let the audience experience the freedom of dance, music, and creativity with Lomotif. We are all slowly trying to shake off the gloom that was upon the world and moving towards a new normal. This initiative is our way of getting everyone to groove and enjoy every moment of health and happiness. It’s time for all the Lomotif users to interpret their story of freedom with a creative zing,” Yang added.
iWorld
Epic Company launches unified Epic Studio for films and OTT
Vivek Krishnani to head films business; Samar Khan leads OTT & Television.
MUMBAI: Epic just merged its creative superheroes under one cape because when films and OTT need to fight for attention together, you don’t keep them in separate universes. The Epic Company has launched Epic Studio, a next-generation creative and production powerhouse that unites Juggernaut Productions and Movieverse Studio under a single banner. The move creates a streamlined, scalable platform for premium storytelling across theatrical films, OTT originals, television, digital-first formats and branded content.
Vivek Krishnani has been appointed chief executive officer, Epic Studio (Films), overseeing the theatrical and film business with a focus on culturally resonant narratives across Hindi, Telugu, Tamil, Gujarati and Malayalam cinema. Samar Khan continues as chief executive officer, Epic Studio (OTT & Television) and retains his role as chief content officer for Docubay and Epic On.
The Epic Company managing director Aditya Pittie said, “Epic Studio brings together our entire creative ecosystem under one unified studio vision. This is not just an integration of verticals, but the creation of a collaborative environment where writers, filmmakers, creators, and brand partners can seamlessly develop and scale stories across formats and screens.”
Vivek Krishnani added, “We are building an audience-focused mainstream film studio committed to delivering fresh, engaging, and innovative stories for both theatrical and streaming platforms.”
Samar Khan commented, “This alignment allows us to approach storytelling with a unified studio mindset. We are building IP under one creative umbrella, with scale and longevity in mind from inception.”
The unified structure eliminates silos, enabling ideas to flow fluidly from concept to screen while adapting to evolving audience behaviour. Epic Studio positions itself as a creator-led ecosystem championing purposeful, resonant storytelling with commercial strength.
In an entertainment landscape where stories now leap between screens faster than plot twists, Epic isn’t just building a studio, it’s crafting a single launchpad where every tale gets the best shot at soaring across every platform.
