e-commerce
LocoVida inks technology partnership with Times Internet
MUMBAI: LocoVida, a boutique digital technology and advertising firm focused on online vernacular audiences, has partnered with Times Internet (TIL).
As part of the partnership, TIL is licensing its Colombia Traffic Network (CTN) technology to LocoVida to power their advertising campaigns for brands wanting to reach the Tier II and III audiences.
Already Powering Top 100 advertisers in India alone, Colombia Traffic Network (CTN) is one of the largest native network of premium audience in APAC.
LocoVida founder and CEO Anil Kumar said, “We are very excited about this partnership as it offers us the most powerful and robust platform in the country. We chose CTN over others for its premium features and more so, as it is currently being used by TIL themselves and serves impressions across TIL properties. Using CTN, we can facilitate our clients to earn better ROI on their campaigns.”
Times Internet vice president – adtech Swapnil Shrivastav added, “We are very excited to work with Locovida for their deep understanding of the vernacular ecosystem. We look forward to working with them to reach this large set of language publishers who promise to bring the next big set of internet audience to reach this large set of language publishers who promise to bring the next big set of internet audience.”
e-commerce
Flipkart cuts around 300 jobs in annual performance review
E-commerce giant trims ~1.5 per cent of workforce as IPO preparations continue.
MUMBAI: Flipkart just gave performance the pink slip because when the annual review bell rings, even the biggest cart sometimes needs to lighten its load. Flipkart has let go of approximately 300 employees as part of its annual performance management cycle, Moneycontrol reported on 7 March 2026, citing people familiar with the matter. The exits represent roughly 1.5 per cent of the company’s total workforce of around 20,000 people across its businesses.
The move follows Flipkart’s standard practice of asking employees placed in lower performance bands to leave during yearly reviews, a process the company has carried out periodically in recent years. A similar exercise in early 2024 saw around 1,000 employees (nearly 5 per cent of the workforce) exit.
The latest round comes amid Flipkart’s continued push for operational efficiency and cost discipline, mirroring broader trends across the Indian startup ecosystem where funding slowdowns have shifted focus toward profitability.
The development also arrives as Flipkart advances preparations for a potential domestic IPO. The company has held early discussions with investment banks including Goldman Sachs, Morgan Stanley, JP Morgan and Kotak Mahindra Capital to explore feasibility. Industry sources indicate a possible listing timeline of late 2026 or early 2027, though the final size and schedule remain undecided.
In December 2025, Flipkart received National Company Law Tribunal approval to shift its holding company domicile from Singapore back to India. a key regulatory step that simplifies the group structure ahead of a public market debut.
Controlled by Walmart, Flipkart remains one of India’s largest e-commerce platforms, locked in fierce competition with Amazon. In a market where every rupee counts and every headcount is scrutinised, the latest cuts aren’t just housekeeping, they’re part of a bigger balancing act between growth ambitions and the road to listing.
