e-commerce
Livspace hops on as design partner for Great Online Home Festival
MUMBAI: Livspace has come on board as the exclusive design partner for the Great Online Home festival (GOHF), an initiative of GroupM. The festival is presented by Magicbricks and powered by Google.
As the design partner for GOHF, Livspace will offer interior design to new homes listed on GOHF platform as well as existing homeowners. GOHF will bring together the best home deals in India including real estate, home decor and home care. The nine day festival began on 18 July.
Livspace will offer exclusive deals on complete home design service, as well as modular kitchens and wardrobes. The focus will be on making good home design accessible to the Indian homeowner, while making the interior design process fun, simple and exponentially less time-consuming. As a homeowner, you can also get all your design queries answered, by joining Livspace interior designers on Google Hangouts everyday between 7 – 8 pm from 18 – 27 July.
Livspace has also launched its new mobile app for Android users, with an iOS version to follow soon. The app allows users to discover thousands of new shop-able looks on mobile. In the coming week, app users will also be able to chat with their designer in-app.
Livspace CEO and co-founder Anuj Srivastava said, “We are thrilled to be featured as the exclusive design partner for the Great Online Home Festival, a one of its kind event which is reflective of the rising trend of the home market moving online quickly. Millions of users will experience online end-to-end home design for all their rooms, kitchens and wardrobes, like never before. Inspired by the fact that over 50% of our traffic comes from the phone, we are also excited to announce the launch of our mobile app for Android, with iOS soon to follow. With the innovative Livspace app, you can discover, save and share thousands of looks for your home on the go.”
e-commerce
Amazon unveils first Trustworthy Shopping Experience Report
32,000 bad actors targeted, 15 million fake products removed in 2025.
MUMBAI: In a marketplace where trust is the real currency, Amazon is showing its receipts. Amazon has released its first-ever Trustworthy Shopping Experience Report, offering a detailed look at how it polices its vast digital shelves from counterfeit crackdowns to scam detection and review authenticity. At the heart of the report is a four-pronged strategy, proactive controls, risk anticipation, enforcement against bad actors, and consumer protection. The scale is staggering. Since 2020, Amazon’s Counterfeit Crimes Unit has pursued over 32,000 bad actors globally through litigation and criminal referrals spanning 14 countries.
The clean-up drive accelerated in 2025, with the company identifying and disposing of more than 15 million counterfeit products worldwide. Legal action also led to the takedown of over 100 websites linked to fake reviews and scams, an ongoing battle in the age of algorithmic manipulation.
Behind the scenes, artificial intelligence and machine learning are doing the heavy lifting. Amazon says it monitors billions of daily interactions across listings, reviews, and seller activity to spot trouble before it surfaces. Its predictive systems can even flag potentially infringing listings for trending products before brands raise the alarm.
Tools like Omniscan, which verifies product safety information at scale, and SENTRIX, designed to detect and eliminate phishing websites, are part of this expanding tech arsenal. Together, they aim to reduce risk while keeping the platform usable for legitimate sellers.
That balance between protection and friction is a tightrope Amazon acknowledges. Rohan Oommen, Vice President of Worldwide Customer and Partner Trust, noted that while safeguards are critical, they must not stifle genuine businesses. Features like the Account Health Dashboard are meant to give sellers clearer visibility into compliance and performance.
Consumer-facing measures are also getting sharper. From direct safety alerts to recall notifications and refund guidance, Amazon is leaning into transparency, backed by partnerships with consumer organisations to raise awareness.
The report’s release follows the expansion of Amazon’s Counterfeit Crimes Unit into India, signalling a deeper push into one of its fastest-growing markets, with closer coordination planned between brands, sellers, and law enforcement.
In short, as online shopping grows more complex, Amazon is betting that trust built through data, enforcement, and a fair bit of algorithmic vigilance will be its most valuable product yet.
