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Liverpool FC’s – DSK Shivajians – gets shot in the arm with investment of Rs 50 crore
MUMBAI: With football fever reaching a crescendo with the recently concluded Hero Indian Super League (ISL), the country seems to have fallen in love with the game once again. It definitely has more to do with the rugged game itself rather than its celebrity owners. While foreign clubs have a fair fan share in India right from Man U to Real Madrid and AC Milan, many of them have spotted opportunities and carried out various initiatives in India to further build on this huge supporter base for the game. A case in point is Manchester United and Chelsea, with both conducting clinics in India.
Not only this, Arsenal too has had multiple training centres in New Delhi, Karnataka and Maharashtra. Liverpool, on the other hand, has a tie-up with DSK Shivajians, and has formed India’s first internationally-branded residential football academy, called the Liverpool International Football Academy- DSK Shivajians. “With a total investment of over Rs 50 crore, we are confident that India will experience the international flavour of football,” says LFC International Football Academy, DSK-Shivajians CEO Ardeshir Jeejeebhoy.
The Academy located at Pune, promises to provide aspiring young talent with the right platform to get trained under expert supervision and world-class infrastructure. It has a state-of-the-art 4G pitch, along with a natural turf, self-contained accommodation, gym and swimming pool and a cafeteria serving varied dietary requirements. The Academy thus far has enrolled 64 players from all across India in the Under 17 and Under 19 age groups. They will also be provided group tutorials for core subjects, which aggregate over 660 hours of classes over the year. When asked about the long-term objective of the Academy, Jeejeebhoy informs, “The aim is to give a platform to aspiring talented footballers to train and get direct supervision from two full-time talented coaches from Liverpool FC. We look at it as an opportunity for taking Indian football to international standards.”
About the players and franchise owners, he opines that the League is an excellent platform for Indian talent to get noticed on the international arena and a great opportunity for stakeholders in football across the country to engage with the youth.
“Sponsors get more visibility for their brand due to the sheer magnitude and uniqueness of the event and with the use of modern methods of advertising and marketing in the digital space. The new format does not have a clutter of brands, which ensures the brands that have partnered with the ISL get valuable presence and recall,” he says.
“One of the many ways that the League could be looked at to bring in-stadia spectators closer to the game, would be to invest in refurbishing existing infrastructure and building stadia, where its sheer design and layout allows spectators to be closer to the pitch. This will establish a better connect with the game,” the executive goes on.
Moving on to Star India, a promoter of the League, Jeejeebhoy feels the commitment from the Network with prime time spots and live HD telecast, added to the quality of the product. “Over the past couple of years, audiences have shown a growing interest and acceptance in sports as varied as football, motorsports, kabbadi and tennis among others. Boxing also has true potential going forward,” says Jeejeebhoy.
The growing TV viewership for FIFA World Cup and football leagues such as UEFA Europa League from Europe, have shown the increasing popularity of football as a viewership sport in India. The game has always been followed at a regional level and one would hope with the ISL, that the game is accepted across the country.
Concluding on a high note, he is of the opinion that, “with the advent of the ISL and the country hosting the FIFA U-17 World Cup in 2017, it has created a lot of positive buzz around football.”
“It’s the very first time that something of this magnitude has been attempted for football in the country, and has generated interest not only from football followers, but also neutrals, who have flocked in large numbers to the stadia. Fans, who erstwhile did not have such an opportunity to watch live matches, have turned up in huge swarms,” he concludes.
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
