iWorld
Letv to launch handsets in India officially on 20 January
BENGALURU: On 5 January, internet conglomerate and technology company Leshi Internet Information and Technology or Letv launched its Le 3D Helmet, LeMe Bluetooth Headphones and Super Cycle in New Delhi. The company will launch its globally successful flagship Superphones in India on January 20 in NCR.
Letv entered the smartphone industry in April 2015, having sold one million Le Superphones in November. The top-seller Le Superphones, released by the company that entered the smartphone market just half a year ago, have achieved great sales success says the Chinese company. Letv is also the first company that has publicly-announced a phone with Qualcomm’s new Snapdragon 820 processor, the LeTV Le Max Pro.
The company recently organised meetups under the brand Le Meetup with #Superfans, bloggers, keen tech enthusiasts and influencers in New Delhi, Bengaluru and Hyderabad to give them an exclusive hands-on experience of LeTV’s products even before sales kicked off in India.
Along with the US, India is a key market for LeTV’s expansion plans. The company intends to match the product launches in India with that of global launches. On entering India Letv will initially focus on device and content offerings. Going forward it plans to bring its complete ecosystem to India and is currently focusing on strengthening the development of its internet app services.
Letv is engaged in myriad businesses, spanning Internet TV, video production and distribution, smart gadgets and large-screen applications to e-commerce, eco-agriculture and connected super-electric cars. The company also has a large content libraries comprising movies, TV dramas, entertainment shows, sports and music, which can be viewed on Letv devices.
Letv operates across six screens -mobile, tablet, computer, cinema, smart TV, automobiles.
To build a 360-degree experience for customers, Letv also operates an e-commerce platform – LeMall.com. The platform was officially launched in India after its debut in Hong Kong and US, highlighting the importance of the Indian market for Letv.
iWorld
WPP Opendoor and Snapchat launch AI Lens for Prime Video India
Generative AI Lens personalises content discovery with real-time user integration.
MUMBAI: In the age of main characters, Prime Video is handing users the script and the spotlight. WPP Opendoor, WPP’s dedicated Amazon unit, has teamed up with Snapchat to roll out an India-first generative AI-powered Lens for Prime Video’s latest campaign, ‘Stories for Your Every Era… it’s on Amazon Prime’. The activation taps into the rising “era-core” trend, where identities shift with moods, moments and mindsets and content is expected to keep up.
The Lens does exactly that. Using generative AI, it places users directly into the worlds of popular Prime Video titles such as Maxton Hall, Beast Games, The Boys and The Traitors, embedding their faces into key visuals in real time. The result is less browsing, more becoming.
The idea is rooted in a behavioural shift: audiences increasingly see themselves as the centre of their own narratives, especially on social platforms. By turning viewers into participants, the campaign blurs the line between content discovery and content experience.
It also introduces a layer of personalisation that goes beyond algorithms. Whether someone identifies with a “trust no-one era” or an “infinite aura era”, the Lens curates recommendations that align with that evolving identity making discovery feel intuitive rather than instructed.
This marks a shift in how streaming platforms approach engagement. Instead of pushing titles, the focus is on pulling users into the story itself transforming passive scrolling into interactive storytelling.
The collaboration also underscores how platforms like Snapchat are becoming key playgrounds for content marketing, particularly when paired with emerging technologies like generative AI. The format is native, immersive and built for participation three things traditional discovery often struggles to deliver.
In a crowded streaming landscape, where attention is the real currency, Prime Video’s bet is clear, if viewers feel like the story is about them, they are far more likely to press play.
