iWorld
Let’s Get LOUDER celebrates World Music Day with new anthem ‘Hum Saare Ek Hain’
Mumbai: In honour of World Music Day, Let’s Get LOUDER proudly announces the release of its latest song, ‘Hum Saare EK Hain’, an anthem celebrating unity and diversity. This ground-breaking track brings together 21 talented singers, including mainstream stars like Shilpa Rao, Nikhita Gandhi, Ankit Tiwari, Ash King, Harshdeep Kaur and Swaroop Khan, along with various folk and rap artists from across the country, creating a musical masterpiece that transcends boundaries and languages.
Predominantly sung in Hindi, ‘Hum Saare EK Hain’ features a unique line in several regional languages such as Bengali, Gujarati, Assamese, Marathi, and more, each echoing the collective spirit of being ‘One’. The creative inclusion highlights the cultural richness of India and reinforces the song’s central theme of unity.
Let’s Get LOUDER’s COO Rajitta Hemwaani expressed, “At Let’s Get LOUDER, we endeavour to push the envelope a little more each time and create clutter-breaking sounds and collaborations. ‘Hum Saare EK Hain’, bringing numerous singers and musicians together, is the best example of our current and future musical offerings.”
Let’s Get LOUDER is dedicated to pushing the boundaries of music and creating platforms for diverse voices, aiming to develop and experiment to reach young and global listeners. With the latest initiative, ‘Hum Saare EK Hain’, the music vertical continues its mission of bringing together artists from different genres and regions. By featuring a wide array of styles and cultural influences, it strives to prove that music is a universal language that transcends boundaries and connects people across the globe.
Through ‘Hum Saare EK Hain’, Let’s Get LOUDER reinforces its role as a pioneering force in the music industry, fostering creativity and inclusivity in every beat. Composed by Abhijit Vaghani with poignant lyrics by Bhrigu Parashar, the song celebrates the diversity of India on World Music Day as we salute the spirit of togetherness, weaving a beautiful tapestry of rhythm and melodies.
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
