e-commerce
Lenskart & Zepto deliver Phonic: Smart eyewear in just 10 minutes!
MUMBAI: The future of eyewear has arrived—and it’s getting to your doorstep in record time. Lenskart, the undisputed leader in eyewear innovation, has launched ‘Phonic’, a groundbreaking audio eyewear designed for today’s multitaskers. Whether you’re taking calls, jamming to your favourite playlist, or commanding your virtual assistant, Phonic keeps you stylishly connected—all without plugging anything into your ears.
But here’s where it gets even better: Lenskart has teamed up with Zepto to deliver these smart glasses in just 10 minutes. Yes, you read that right. Forget the agonising wait for your next cool gadget—Zepto’s ultra-fast delivery network makes sure your Phonic glasses arrive faster than you can pick your next playlist.
Phonic is not just another pair of glasses—it’s a sleek fusion of form and function. Built with cutting-edge Bluetooth audio and up to 7 hours of playtime, this eyewear ensures you’re always in sync with your digital world. Need to send a text, set a reminder, or control your music? Just use the intuitive voice assistant, compatible with both Android and Ios.
The magic doesn’t stop there. With a smart button navigation system, switching between functions is as effortless as flipping a page. Whether you’re in a Zoom meeting, on the road, or simply out for a stroll, Phonic keeps your focus where it matters—without distractions.
Lenskart VP of e-commerce Madhur Acharya expressed excitement about the partnership, “At Lenskart, innovation is all about accessibility. With Zepto’s lightning-fast delivery, Phonic is now just minutes away from our customers. This partnership redefines convenience in e-commerce, ensuring that cutting-edge technology meets instant gratification.”
Zepto chief brand & culture officer Chandan Mendiratta added, “Speed is at the core of Zepto’s DNA. Delivering Phonic in just 10 minutes is a game-changer in how customers experience innovation. Thanks to our sellers, we’re merging futuristic eyewear with rapid delivery to make smart living effortless.”
The pricing makes Phonic an absolute steal. The sunglasses version is available for Rs 4,999, while zero-powered glasses cost Rs 3,999. Customers can choose between two sleek Hustlr colour variants—Shiny Blue and Matte Black.
What’s in Your Phonic Box? Packed with a sleek and sturdy case to keep your smart eyewear protected, a charging cable to power up your device effortlessly, a soft selviette for easy cleaning, and a Phonic Card to get you started with all the essential details.
Say hello to the future of eyewear—brought to you by Lenskart and Zepto, at the speed of now.
MUMBAI: From flights to tracks, Cleartrip is now trying to keep every journey on the same ticket. Cleartrip, part of Flipkart, has launched train ticket bookings through a partnership with Indian Railway Catering and Tourism Corporation, marking its entry into India’s vast rail travel ecosystem.
The integration allows users to search, book and manage train journeys directly within the app, as the company pushes towards becoming a unified, multi-modal travel platform. The move plugs Cleartrip into one of the world’s largest transportation networks, where over 800 million reserved passengers travel annually, alongside a daily footfall of around 23 million across Indian Railways.
The offering includes bookings across routes nationwide, covering General and Tatkal quotas as per Ministry of Railways guidelines. Users can also access real-time seat availability, fare insights, PNR status tracking, berth preferences and digital payment options within a single interface.
The expansion reflects a broader shift in travel platforms from specialising in a single mode to stitching together end-to-end journeys. For Cleartrip, the bet is not just on scale, but on simplifying a system often seen as complex and fragmented.
Company executives said the focus is on embedding predictive intelligence and personalisation into the booking journey, aiming to make everything from discovery to post-booking support faster and more intuitive.
The train booking feature is currently live on the app, with plans to extend it to the web platform soon, signalling a push towards a seamless cross-platform experience.
In a country where railways move billions each year, the next battleground for travel apps may well be decided not in the skies, but on the tracks.
