DTH
Learn acting on Tata Sky’s Adda for Rs 59 a month
MUMBAI: Tata Sky, India’s innovative content distribution platform, HAS announced the launch of its latest interactive service ‘Tata Sky Acting Adda’ powered by FTheCouch (FTC).
This service priced at Rs 59/- month will be available exclusively to Tata Sky subs on #111 & on Tata Sky Mobile app.
This revolutionary service will not only offer acting lessons to all the Bollywood dreamers but also offer a platform where they can send auditions and try for their big break from the comfort of their homes. Tata Sky has partnered with FTheCouch (FTC), a Suniel Shetty and Mukesh Chhabra initiative, to create exclusive content with the best acting teachers and to source the best job opportunities across Movies, TV shows, Theatre, Advertising and more.
Tata Sky Acting Adda had a star-studded launch with National Award winner Ajay Devgn, Bollywood stalwart Suniel Shetty, the leading casting director of Bollywood, Mukesh Chhabra along with Tata Sky’s Chief Commercial Officer, Pallavi Puri, at a press conference in Mumbai. Its tagline ‘Bade Break Ka Bada Manch’ came to life with an engaging live performance depicting the journey of a Bollywood aspirant and culminating with the launch of an ad campaign featuring the legendary superstar Amitabh Bachchan.
Speaking at the launch, Pallavi Puri, Chief Commercial Officer, Tata Sky, said, “There is a hidden actor in many of us. But, not everyone has the means to hone their talent or the access to find the right opportunities. With Tata Sky Acting Adda, we have tried to bridge this gap. This service will help acting aspirants get a little closer to their dreams of acting on any platform. That too without leaving their homes and landing in Mumbai, the way thousands do today.”
She further added, “For those not keen on facing the camera, there is a lot of exciting original content to keep them entertained like exclusive star interviews, behind the scenes & more.”
An exclusive service for Tata Sky subscribers, Tata Sky Acting Adda is the first service on Indian television to offer acting lessons delivered by experts from FTII, NSD, Barry John School of Acting and more. A unique curriculum has been designed for this service where each day, one can learn different aspects of D.R.A.M.A. – Dialogue, Roleplay, Action & Dance, Makeover and Auditions. There’s even special content like acting workshops for kids and short films over the weekend.
Speaking about his vision, Suniel Shetty says, “The media industry largely depends on new talent, which is the key word to unlock all doors for its growth. Having spent a quarter of a century in front of the camera, I strongly felt the need to streamline the behind-the-scenes processes, to provide new talent, the platform it deserves. Hence Acting Adda, powered by FTC was conceived and curated. To deliver this service, I couldn’t have found a better associate than Tata Sky, with whom we have already successfully partnered, for our ongoing Fitness service. Henceforth those in search of stardom, can start off by just clicking 111, rather than dashing off to Mumbai. From Acting to Auditions, we teach it all.”
Mukesh Chhabra said, “In my professional capacity as a casting director, having given breaks to Sushant Singh Rajput, Richa Chaddha, Fatima Sheikh, Sanya Malhotra, child artiste Harshali Malhotra, amongst many others, it’s a privileged next stop, for me to be associated with AAA and FTC, two fully integrated digital platforms. They are both bound to expand the base of talent, at a click of a button.”
The interactive segment of Tata Sky Acting Adda will offer audition details, a fun Bollywood quiz and exciting video based challenges to test acting skills and reward winners with gratification that may just take them one step closer to achieving their dreams of acting.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
