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LaLigaSportsTV: Free access to live Spanish sport with new OTT service
MUMBAI: LaLiga has officially unveiled its OTT (over-the-top) service, LaLigaSportsTV, which offers fans free coverage of live Spanish sporting competitions via mobile and connected devices. This service, designed by LaLiga, will boost the visibility and exposure of all Spanish sport, with matches also to be made available internationally via a catch-up service.
Through this platform LaLiga aims to support the development of audio-visual offerings for sports that do not receive coverage through traditional media channels and whose content distribution has been limited for fans.
LaLigaSportsTV was created with the sports fan experience in mind. This has resulted in a simple and accessible interface, featuring native applications, cloud-based HD content and the ability to customise content for both live and on-demand services.
Fans of Spanish sport living outside of Spain will be able to watch matches on demand after the live broadcast has ended, pending local rights restrictions. The LaLigaSportsTV app is available in eight languages (English, Spanish, German, French, Italian, Portuguese, Russia and Indonesian) for smartphone and tablet, while the smart TV service can be accessed in English and Spanish.
This service sees LaLiga strengthen its commitment to the sporting federations as a part of the LaLigaSports project, which was created to offer sporting federations in Spain enhanced exposure, help with their development and boost their motivation to compete.
Federations will also be able establish a new framework through which to reach their fans through the service. LaLiga is keen to assist the federations in gaining a better understanding of user consumption habits with a view to developing improved commercialisation strategies as far as audio-visual content and sponsorship are concerned.
LaLigaSportsTV is a central part of the league’s commitment to innovation and to be at the forefront of technological advances, particularly in the audio-visual field. LaLiga is the first major European league to roll out its own OTT service and offer fans a platform for niche sports. This product is the only one of its kind globally and demonstrates the leading role played by the LaLiga clubs.
The launch event for LaLigaSportsTV was attended by LaLiga President, Javier Tebas; the President of the Spanish Sports Association (ADESP), Jose Hidalgo; the Corporate Vice-President of Samsung Electronics Iberia, Celestino Garcia; the Captain of the Spanish rugby sevens team, Paco Hernandez; as well as several elite athletes from Spain including Carolina Marin, David Cal, Joana Pastrana, Jeronimo Garcia, Jose Javier Hombrados and the full Spanish rugby sevens team.
LaLigaSportsTV will now be promoted through an advertising campaign with the message 'Cuando te miran, lo das todo' (When you're being watched, you give your all), conveying that greater numbers of spectators have a direct impact on an athlete's performance levels.
At the beginning of the event a minute’s silence was observed for Marcos Garrido Beltrán, a motorcyclist who died yesterday in an accident in the Andalusia Supersport 300 championship race at the Circuito de Jerez track. LaLiga sends its deepest condolences to Marcos’ family and friends.
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
