Applications
Laiqa’s AI wellness app is here to revamp women’s hormonal health
MUMBAI: The era of blindly navigating hormonal health is over—Laiqa is stepping in to take charge. Gurugram-based femtech start-up Laiqa has unveiled its groundbreaking AI-powered wellness app, redefining how women manage their hormonal well-being. Launched on 10 February 2025, Laiqa integrates Ayurvedic wisdom with cutting-edge AI to offer personalised care, from menstrual cycles to menopause.
Laiqa isn’t just another wellness tracker; it’s an intelligent companion, an expert consultant, and a much-needed support system for women at every stage of life. From tackling PCOS and thyroid imbalances to optimising fertility and pregnancy, this AI-driven platform adapts to each woman’s unique health journey.
“Women’s health is dynamic, deeply personal, and often underserved,” said Laiqa co-founders Monica Bindra, Harmeet Bindra, and Meenakshi Singh. “With Laiqa, we are introducing a transformative approach to women’s wellness—one that merges ancient Ayurvedic wisdom with state-of-the-art AI to deliver personalised, science-backed health insights. Our vision is to equip women with the tools and knowledge they need to take control of their hormonal health confidently, ensuring that they feel supported at every stage of life.”
What makes Laiqa stand out? It’s a powerhouse of AI and Ayurvedic expertise, offering:
. Cycle-synced wellness – Aligns nutrition, fitness, and self-care with hormonal rhythms for optimal balance.
. AI-powered insights – Uses advanced algorithms to assess hormonal patterns and tailor lifestyle recommendations.
. Expert-led support – Connects users instantly with doctors, Ayurveda specialists, and nutritionists.
. Fertility & pregnancy health – Provides customised tracking and guidance for conception, pregnancy, and postpartum care.
. Menopause management – Offers tailored strategies to ease symptoms and maintain well-being.
. Prakriti-Vikriti analysis – Identifies a user’s natural constitution and current imbalances for personalised treatment.
. Menstrual wellness questionnaire (MWQ) – Tracks hormonal fluctuations to detect cycle health trends.
Laiqa’s unique selling point is its ability to bring ancient wellness practices into the digital age. By combining non-invasive hormonal analysis with personalised health recommendations, the app offers a complete 360-degree approach to women’s well-being.
With AI-backed precision, Laiqa provides tailored nutritional guidance, stress management techniques, and lifestyle adaptations, ensuring every woman gets what she needs—exactly when she needs it.
Health isn’t just about tracking symptoms. Laiqa is designed to support women emotionally and mentally, offering tools to monitor mood, energy levels, and overall well-being. With an ever-evolving AI system, user feedback will shape future updates, ensuring the app continues to meet the needs of its growing community.
The team behind Laiqa is committed to fostering a supportive environment where women can share experiences, access expert guidance, and embrace holistic wellness. As femtech continues to evolve, Laiqa stands at the forefront, making hormonal health smarter, simpler, and more accessible.
The future of women’s health has arrived, and to no one’s shock, it’s powered by AI.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
