News Broadcasting
‘Lagaan’ takes Sony into Top 10
MUMBAI: There appear to be only two things that can make any sort of impression on the stranglehold that Star Plus has on the ratings – cricket and movies. For SET India, it was the Aamir Khan film Lagaan that brought some Diwali cheer for the channel with a top 10 ratings placing after a long gap.
The critically acclaimed Bollywood blockbuster aired on SET on 27 October and has come in at exactly Number 10 on the charts behind perennial toppers Kyunki…, Kahaani… and Kasauti Zindagi Kay. A point to note though is that with a total air time of five hours (7 pm to 12 midnight) TAM ratings of 7.6 has certainly proved a windfall for the channel. The ratings are for the 4+ TG across all markets for the week from 27 October to 02 November.
According to SET executive V-P Sunil Lulla, Lagaan’s 10.24 TVR for the key north, west and east territories makes it the highest rated film of the last 15 months on any C&S channel in both absolute and relative terms. Lagaan’s is not the highest TVRs the channel has garnered for a film in the not too recent past though. That credit goes to the patriotism-laced multi-starrer Border, which aired on the channel some two years ago. Referring to Border, Lulla said the market is far more complex today and therefore it was not possible to compare the performance of the two movies.
On the “Lagaan Maaf Contest”, a promotional campaign developed around the movie, Lulla said over 10,000 entries had been received till the time of the closing of the competition last Saturday.
In the contest, eleven winners selected through a random draw will get reimbursed their previous year’s income tax up-to-a maximum of Rs 50,000.
News Broadcasting
News18 India to air Sabse Bada Dangal on 4 May counting day
Channel promises fastest results, live trends and analysis across five states.
MUMBAI: Ballots will do the talking and screens will do the shouting. As counting day approaches for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry, News18 India is gearing up for an all-day broadcast of its flagship election show, Sabse Bada Dangal, on 4 May from 6 am onwards. The Hindi news channel plans to deliver continuous, real-time updates as votes are tallied, combining live counting data with on-ground reporting and studio analysis. With political fortunes set to shift through the day, the coverage will track every swing, surge and surprise as trends turn into results.
The broadcast will feature a mix of senior political leaders, analysts and experts, offering instant reactions and decoding the evolving electoral picture. Expect heated debates, quick takes and detailed breakdowns as the numbers settle across all five states.
For News18 India, counting day has long been a high-visibility moment. The network is banking on its reporting reach, editorial bandwidth and technology-driven coverage to stay ahead in what is often a fiercely competitive news cycle.
With multiple battlegrounds and shifting narratives, the day promises both drama and data in equal measure. And if all goes to plan, Sabse Bada Dangal will once again turn the counting of votes into prime-time spectacle.
