GECs
‘Kyunki’ leads charge as Star Plus claims all time high prime time channel share
Numero uno Hindi entertainment channel Star Plus has claimed an all time high prime time channel share of 24, as per market research agency AC Nielsen’s latest TAM data.
Leading the way is Star Plus’ newly reworked top soap Kyunki Saas Bhi Kabhi Bahu Thi, whose 20-year leap has successfully raked in ratings, from 10.5 (before relaunch) to 13.1 (week 88), a channel release claims.
The growth registered citywise is Mumbai (22%), Kolkata (18%) & Delhi (14%) over the previous week.
The week day prime time (Mon-Fri, 8-10 pm) zooms to 71 per cent riding on the strong performances of the 9 pm shows, the release states.
The release further says that rival Sony Entertainment Television’s top shows Kkusum and Kutumb have registered a 13 per cent drop in TRP by 13% in the week. Zee shows, does not figure in the top 50 at all.
The data is for the week 3-9 March and covered nine cities – Mumbai, Delhi, Bangalore, Hyderabad, Chandigarh, Kanpur, Ahmedabad, Chennai and Kochi.
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
