GECs
‘Kyunki’ leads charge as Star Plus claims all time high prime time channel share
Numero uno Hindi entertainment channel Star Plus has claimed an all time high prime time channel share of 24, as per market research agency AC Nielsen’s latest TAM data.
Leading the way is Star Plus’ newly reworked top soap Kyunki Saas Bhi Kabhi Bahu Thi, whose 20-year leap has successfully raked in ratings, from 10.5 (before relaunch) to 13.1 (week 88), a channel release claims.
The growth registered citywise is Mumbai (22%), Kolkata (18%) & Delhi (14%) over the previous week.
The week day prime time (Mon-Fri, 8-10 pm) zooms to 71 per cent riding on the strong performances of the 9 pm shows, the release states.
The release further says that rival Sony Entertainment Television’s top shows Kkusum and Kutumb have registered a 13 per cent drop in TRP by 13% in the week. Zee shows, does not figure in the top 50 at all.
The data is for the week 3-9 March and covered nine cities – Mumbai, Delhi, Bangalore, Hyderabad, Chandigarh, Kanpur, Ahmedabad, Chennai and Kochi.
GECs
Asianet Television Awards 2026 celebrates women power in Malayalam TV
“She is the Colour” theme honours icons as ceremony airs on March 14 and 15 at 7 PM.
MUMBAI: If television lights up living rooms, this year Asianet decided to let women provide the colour. The Asianet Television Awards 2026 turned the spotlight firmly on women empowerment with the theme “She is the Colour”, celebrating the strength, resilience and achievements of women who continue to shape society and the Malayalam entertainment industry.
The ceremony honoured several distinguished personalities whose journeys have left a lasting cultural imprint. Among them was legendary playback singer Vimala Varma, widely recognised as the first Malayalam playback singer. The evening also paid tribute to Padma Shri awardees Devaki Amma and Vimala Menon for their exceptional contributions in their respective fields.
Leading women from the Malayalam film industry were also recognised during the event, including actor Shweta Menon, who currently serves as president of the Association of Malayalam Movie Artists, and National Award winning actor Surabhi Lakshmi.
The awards ceremony brought together a glittering lineup of actors and industry figures, including Jayasurya, Vijay Babu, Asha Sarath, Lena, Esther Anil, Anumol, Akhila Bhargavan, Sarayu Mohan, Prajod Kalabhavan, Gayathri Suresh, Sabumon Abdusamad, Swasika, Tini Tom, Sijoy Varghese, Kailash, Veena Nandakumar, Sabareesh Varma, Ansiba Hassan and Dinesh Prabhakar. Kishan Kumar, executive vice president Malayalam at JioStar, was also present at the event.
Beyond individual recognitions, the awards celebrated excellence across Malayalam television, acknowledging artists and technicians whose work continues to drive the industry forward.
The evening also offered plenty of spectacle, with elaborate dance performances, stunt acts and comedy skits performed by popular television and film personalities, turning the ceremony into a full fledged entertainment showcase.
Viewers will get to watch the celebrations when the Asianet Television Awards 2026 air on Asianet on March 14 and 15, Saturday and Sunday, from 7 pm onwards, bringing the star studded tribute to homes across Kerala and beyond.
