iWorld
‘Kota Factory’ editor Gourav Gopal Jha to discuss fundamentals of editing web series at Vidnet Masterclasses
MUMBAI: The man behind the editing of web series like Kota Factory and Humorously Yours, Gourav Gopal Jha will be interacting with aspiring video editors at the Indiantelevision.com’s Vidnet Masterclasses, being hosted at The Westin, Mumbai, on 4 October.
The Vidnet Masterclasses are being conducted by Indiantelevision.com as an extension to its online video and content summit, with the aim to facilitate the creativity of young and aspiring content creators who are willing to leave a mark in the digital world. The Masterclasses will host directors & editors, and writers, who will be talking to the audience directly about the craft of video creation.
Jha has had earlier experience of working for TV shows before shifting to digital. He worked as a freelance producer on shows like Emotional Atyachaar. He joined TVF in 2016 and has edited many of their properties including Bisht Please, Yeh Meri Family, and Weekends.
Other speakers at the Masterclasses include Sumeet Vyas, Raghav Subbu, Dhruv Sehgal, Jaya Mishra, Puneet Krishna, and Danish Aslam.
iWorld
Frodoh, Chaupal introduce non-intrusive first-screen ads for OTT platforms
New ad-tech layer unlocks revenue without interrupting OTT viewing
MUMBAI: Frodoh has partnered with regional OTT platform Chaupal to roll out what it calls an industry-first “first-screen” monetisation framework, aimed at helping subscription-led streaming services generate additional revenue without interrupting content viewing.
The new model focuses on connected TV home screens, introducing ad formats that sit within the discovery layer rather than the content itself. In simple terms, viewers may notice subtle brand placements while browsing, but once they hit play, the experience remains ad-free.
The technology is designed to tap into high-attention areas such as session depth, viewing intent and discovery behaviour, turning previously unused interface space into monetisable real estate. For OTT platforms, this opens up a fresh revenue stream without diluting the premium experience that subscribers expect.
Chaupal chief executive officer Sandeep Bansal said the move balances growth with user trust. “By partnering with Frodoh, we are introducing a sophisticated ‘first-screen’ monetisation layer that integrates seamlessly into our UI, ensuring discovery remains native and non-intrusive while keeping content consumption ad-free.”
From Frodoh’s side, the pitch is clear: expand the ad pie without cluttering the screen. Frodoh founder and chief executive officer Russhabh R Thakkar said the framework creates a new category of advertising by unlocking high-visibility home screen inventory that was previously untapped.
Industry watchers see this as part of a broader shift in OTT monetisation strategies, especially as subscription platforms look to diversify revenue without risking churn. With connected TV usage rising steadily, the home screen is quickly becoming the next battleground for attention.
If the model scales, this partnership could signal a subtle but significant shift in how OTT platforms monetise, proving that sometimes, the most valuable ad space is the one you see before the show even begins.
