DTH
Korean Broadcasting Commission to showcase Digital Multimedia Broadcasting in BES EXPO, BES,
MUMBAI: The Korean Broadcasting Commission (KBC) will present Digital Multimedia Broadcasting (DMB) technology at the Broadcast Engineering Society (BES) EXPO 2006, to be held in New Delhi from 9 February to 11 February.
KBC will be presenting both terrestrial DMB and satellite DMB technologies, which are already in commercial service in Korea.
KBC is sponsoring the BES EXPO 2006 in cooperation with the Broadcasting Engineering Society (BES) of India. KBC is also leading a delegation of Korean broadcasters to India to participate in the exhibition. Chairman Noh Sung Dai of KBC will head the delegation to lay the foundation for further cooperation between Korea and India, states an official release.
For terrestrial DMB, KBC has received authorization from WPC to use VHF frequency for the demonstration. KBC is using two channels for this presentation. One will consist of a live retransmission, while the other channel will be used to broadcast on-site camera shots of BES EXPO 2006 in real-time.
For satellite DMB, TU Media will be broadcasting recorded content at the BES EXPO 2006. It will also present audio channels with CD quality music with the satellite DMB technology.
KBC contributes a DMB session to the BES conference entitled ‘Broadcast Trends: Reaching the Unreached’. Three renowned speakers from Korea will talk about the various aspects of DMB to enlighten participants about its benefits and future prospects. The conference will be held on 10 February 10, at 2 pm.
KBC and World DAB will co-host the DMB-DAB Showcase to provide firsthand experience of these services on various mobile devices. The showcase will be held for two days: 10 & 11 February at 3:30 pm.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
