Gaming
Konami marks Holi with efootball event featuring Gurpreet and Jonathan
Mumbai: Konami Digital Entertainment, B.V. Konami is set to bring the vibrant spirit of Holi to its flagship football simulation, efootball, with a special campaign running from 1 to 26 March 2025. The initiative will highlight India’s thriving efootball community, featuring national football captain Gurpreet Singh Sandhu and renowned esports player Jonathan Gaming.
The campaign, which bridges mainstream football and esports, will see Jonathan Gaming play a key role in community engagement, while Sandhu is expected to make a significant announcement during the event. Other top gaming personalities involved include Gamerfleet, Sharkshe, RK Reddy, Snax, and Eagle Gaming.
At the heart of the celebration is the ‘Goal Ke Rang’ efootball tournament, where players will compete for the title of India’s efootball champion and a €1,000 prize pool. Additional in-game campaigns exclusive to India will also be unveiled.
Expressing his enthusiasm, Gurpreet Singh Sandhu stated, “Football and gaming both require skill, strategy, and passion, qualities that unite players on and off the pitch. This campaign is an exciting way to celebrate Holi with fans and bring that competitive spirit to efootball.”
efootball general producer, Makoto Igarashi stated, “This campaign is about uniting football and gaming enthusiasts, whether through competition, collaboration, or the shared love of the sport. India’s efootball community is thriving, and we hope this Holi celebration with Gurpreet, Jonathan, and some of India’s biggest gaming voices makes a lasting impact.”
Gaming
IICT signs three MoUs to boost AVGC-XR and esports
Partnerships with Zenfluencers, Yologram and Eruditio at Chennai Gaming Show 2026 strengthen education, XR innovation and nationwide talent outreach.
MUMBAI: IICT has just levelled up the game in a big way. The Indian Institute of Creative Technologies signed three strategic Memorandums of Understanding on 17 April 2026 at the CII Summit FX – India Gaming Show in Chennai, forging alliances with The Zenfluencers, Yologram Style Pvt. Ltd. and Eruditio Consultants to accelerate India’s AVGC-XR ecosystem.
The tie-ups combine IICT’s strengths in education, skilling and research with specialist expertise across esports, immersive technologies and large-scale outreach.
- With The Zenfluencers, IICT will roll out globally benchmarked esports programmes, including joint certification courses, industry workshops, tournaments and masterclasses, creating clear career pathways across the full esports value chain.
- The partnership with Yologram Style Pvt. Ltd. focuses on gaming, immersive storytelling and extended reality (XR), delivering industry-aligned curriculum, faculty mentorship, student showcases and collaborative research in immersive AI and virtual production.
- Collaboration with Eruditio Consultants targets awareness, accessibility and career alignment, with nationwide counsellor training, institutional engagement and structured guidance frameworks to reach students beyond Tier-1 cities.
IICT CEO Vishwas Deoskar said, “As the AVGC-XR sector evolves at a rapid pace, strong collaborations between industry and academia are essential. These partnerships will create meaningful impact across education, innovation and outreach.”
Yologram Style Pvt. Ltd. founder Aditya Mani added, “AI-driven creator worlds are transforming games into engines of culture, commerce and careers. Together we aim to empower a generation to build immersive futures.”
Eruditio Consultants founder Indrajit Ghosh noted, “This is not just about awareness, it is about building a structured ecosystem that connects aspiration with opportunity.”
The Zenfluencers CEO Atharva Gupta said, “This MoU is a big unlock moment for the esports ecosystem in India. We’re building a structured pipeline for talent across the full stack.”
By bringing together academia, industry leaders and ecosystem players, IICT is creating scalable models that blend cutting-edge skills with real-world relevance. In a sector racing toward the future, these three partnerships ensure India’s next generation of creative technologists won’t just keep up, they’ll set the pace.
