News Broadcasting
Kirloskar and CNN mark 15 years of successful partnership around key environmental themes
Mumbai: Kirloskar, a leading multi-engineering conglomerate in India, celebrates its 15th consecutive year of partnership with CNN International Commercial (CNNIC) focused on a commitment to the environment.
At the heart of this enduring collaboration lies Kirloskar’s sponsorship of CNN’s Going Green initiative, a series that showcases cutting-edge green technologies and explores innovative solutions for a sustainable tomorrow. Over the past 15 years, through this partnership Kirloskar has reached global audiences including more than 700 million environmentally conscious viewers and over 270 million business decision-makers to foster a deeper understanding of sustainable innovations.
This year’s campaign centers around Kirloskar’s sponsorship of two Going Green shows airing on CNN International in August and November, which features sustainable innovations, visionary inventors and influential leaders who are devoted towards finding solutions to some of the most concerning environmental challenges. The first show traces the life cycle of food, from the seeds sown in the ground, to where it all goes once it’s been consumed. Additional content highlighting the green agenda, also sponsored by Kirloskar, will also be available across CNN’s TV, digital and social platforms.
“Our long-standing partnership with Kirloskar is a resounding testament to our unwavering commitment to working with partners on important sustainable and environmental issues,” said CNN International Commercial senior vice president Cathy Ibal. “For more than a decade and a half, Going Green has been aligned with high quality content that creates awareness and showcases stories that offer solutions for a more sustainable future. We believe this collaboration will continue captivating our global audiences and inspiring action for a better tomorrow.”
Kirloskar Proprietary Limited vice president Anand V. Chitley said, “From the onset, Kirloskar has been devoted towards initiating and driving conversations around an eco-conscious lifestyle. We are proud to have been partnering with CNN, a global media partner who holds the same values as us which helps us to ensure narratives that inspire and empower individuals to envision a revolution in sustainability.”
News Broadcasting
News18 India to air Sabse Bada Dangal on 4 May counting day
Channel promises fastest results, live trends and analysis across five states.
MUMBAI: Ballots will do the talking and screens will do the shouting. As counting day approaches for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry, News18 India is gearing up for an all-day broadcast of its flagship election show, Sabse Bada Dangal, on 4 May from 6 am onwards. The Hindi news channel plans to deliver continuous, real-time updates as votes are tallied, combining live counting data with on-ground reporting and studio analysis. With political fortunes set to shift through the day, the coverage will track every swing, surge and surprise as trends turn into results.
The broadcast will feature a mix of senior political leaders, analysts and experts, offering instant reactions and decoding the evolving electoral picture. Expect heated debates, quick takes and detailed breakdowns as the numbers settle across all five states.
For News18 India, counting day has long been a high-visibility moment. The network is banking on its reporting reach, editorial bandwidth and technology-driven coverage to stay ahead in what is often a fiercely competitive news cycle.
With multiple battlegrounds and shifting narratives, the day promises both drama and data in equal measure. And if all goes to plan, Sabse Bada Dangal will once again turn the counting of votes into prime-time spectacle.
