Connect with us

News Broadcasting

Kirch goes under; no threat to soccer World Cup telecast

Published

on

KirchMedia, the core rights business of indebted media media mogul Leo Kirch, filed for insolvency on Monday. After weeks of desperate efforts to stay afloat but weighed in under a mountain of debt, Kirch finally threw in the towel today, paving the way for a takeover by German banks and publishers. 

This move also serves a nationalist interest in that it keeps aggressive foreign rivals, specifically Rupert Murdoch’s News Corp, Mediaset, controlled by Italian Prime Minister Silvio Berlusconi, and the Saudi prince Al-Waleed from grabbing control and thereby getting a handlehold on Europe’s largest media market. 

Kirch had amassed debts of $5.71 billion through costly film rights deals and a misjudged foray into pay-TV. Insolvency, similar to Chapter 11 bankruptcy protection in the United States, places the company in the hands of an administrator. 

Advertisement

Meanwhile, closer home, what is of principal interest to media watchers is what happens to the soccer World Cup telecast since KirchMedia holds the worldwide broadcast rights to both the 2002 and 2006 World Cups. 

NO THREAT TO WORLD CUP BROADCAST 

According to the information available, Kirch has not let go of the World Cup. He has transferred the rights – valued at 1.9 billion euros – into a holding company based in Switzerland, KirchSport. 

Advertisement

While KirchSport is still a fully-owned subsidiary, its location in Switzerland protects it from the administration process, reports say. 

SET FRONTRUNNER IN SOCCER WORLD CUP BID AS WELL? 

This news should come as a relief to Indian broadcast companies like Sony Entertainment Television, the just launched Ten Sports and ESPN Star Sports, all of who are in the running for scoring as far as the telecast rights of the World cup are concerned. 

Advertisement

But as things stand the bidding war seems to be turning into a two-horse between Ten Sports and Sony, with SET being seen as the frontrunner but not by much. 

Whoever does get the rights there is definitely a much higher value proposition this time round than the 1998 World Cup in France which garnered pathetic viewership. The main reason for this being that as the matches are being played in Japan and Korea this time round, match timings would make automatically get in much higher viewing than in 1998. No matches at unearthly hours of the morning as was the norm in France will certainly work towards garnering much higher viewership. 

As far as the bidding goes, the figures being quoted are in the region of $40 million.

Advertisement

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

News Broadcasting

News18 India to air Sabse Bada Dangal on 4 May counting day

Channel promises fastest results, live trends and analysis across five states.

Published

on

MUMBAI: Ballots will do the talking and screens will do the shouting. As counting day approaches for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry, News18 India is gearing up for an all-day broadcast of its flagship election show, Sabse Bada Dangal, on 4 May from 6 am onwards. The Hindi news channel plans to deliver continuous, real-time updates as votes are tallied, combining live counting data with on-ground reporting and studio analysis. With political fortunes set to shift through the day, the coverage will track every swing, surge and surprise as trends turn into results.

The broadcast will feature a mix of senior political leaders, analysts and experts, offering instant reactions and decoding the evolving electoral picture. Expect heated debates, quick takes and detailed breakdowns as the numbers settle across all five states.

For News18 India, counting day has long been a high-visibility moment. The network is banking on its reporting reach, editorial bandwidth and technology-driven coverage to stay ahead in what is often a fiercely competitive news cycle.

Advertisement

With multiple battlegrounds and shifting narratives, the day promises both drama and data in equal measure. And if all goes to plan, Sabse Bada Dangal will once again turn the counting of votes into prime-time spectacle.

Continue Reading

Advertisement News18
Advertisement
Advertisement
Advertisement
Advertisement Whtasapp
Advertisement Year Enders

Indian Television Dot Com Pvt Ltd

Signup for news and special offers!

Copyright © 2026 Indian Television Dot Com PVT LTD