News Broadcasting
Kirch goes under; no threat to soccer World Cup telecast
KirchMedia, the core rights business of indebted media media mogul Leo Kirch, filed for insolvency on Monday. After weeks of desperate efforts to stay afloat but weighed in under a mountain of debt, Kirch finally threw in the towel today, paving the way for a takeover by German banks and publishers.
This move also serves a nationalist interest in that it keeps aggressive foreign rivals, specifically Rupert Murdoch’s News Corp, Mediaset, controlled by Italian Prime Minister Silvio Berlusconi, and the Saudi prince Al-Waleed from grabbing control and thereby getting a handlehold on Europe’s largest media market.
Kirch had amassed debts of $5.71 billion through costly film rights deals and a misjudged foray into pay-TV. Insolvency, similar to Chapter 11 bankruptcy protection in the United States, places the company in the hands of an administrator.
Meanwhile, closer home, what is of principal interest to media watchers is what happens to the soccer World Cup telecast since KirchMedia holds the worldwide broadcast rights to both the 2002 and 2006 World Cups.
NO THREAT TO WORLD CUP BROADCAST
According to the information available, Kirch has not let go of the World Cup. He has transferred the rights – valued at 1.9 billion euros – into a holding company based in Switzerland, KirchSport.
While KirchSport is still a fully-owned subsidiary, its location in Switzerland protects it from the administration process, reports say.
SET FRONTRUNNER IN SOCCER WORLD CUP BID AS WELL?
This news should come as a relief to Indian broadcast companies like Sony Entertainment Television, the just launched Ten Sports and ESPN Star Sports, all of who are in the running for scoring as far as the telecast rights of the World cup are concerned.
But as things stand the bidding war seems to be turning into a two-horse between Ten Sports and Sony, with SET being seen as the frontrunner but not by much.
Whoever does get the rights there is definitely a much higher value proposition this time round than the 1998 World Cup in France which garnered pathetic viewership. The main reason for this being that as the matches are being played in Japan and Korea this time round, match timings would make automatically get in much higher viewing than in 1998. No matches at unearthly hours of the morning as was the norm in France will certainly work towards garnering much higher viewership.
As far as the bidding goes, the figures being quoted are in the region of $40 million.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
