iWorld
Kids Safety Pin: Epic On introduces child-safe viewing feature
KERALA: OTT platform Epic On, from IN10 Media Network, has introduced a new feature on its platform – the Kids Safety Pin. The kid-safe enabled login requires a pin to access content exclusively made for children.
The pin login feature will help parents monitor children’s viewing habits and protect them from unsuitable content for the age group.
Epic On is also planning to create originals, acquire children’s movies, edutainment, and gamification around quizzes for its young audience, making it a one-stop 24/7 entertainment OTT app with parental control.
The platform, which has a separate section for children, offers a mix of VoDs and a linear feed of the network’s children’s channel, Gubbare. With its 360 degrees’ offerings for children targeted for the five plus years, the streamer has a whole section of VOD libraries from Gubbare (ViR The Robot Boy, My Bhoot Friends, Marcus Khiladi among others), Amar Chitra Katha, Jam Studio, E-books, and many unique podcasts.
“We at Epic On are constantly working towards bettering our audiences’ viewing experience. With children being indoors due to the pandemic, there has been an increase in viewership in the kids’ category, the latest feature will give control in the hands of the parents so that they can create the best experience for their children. We encourage parents to talk openly about these safety features with kids,” said IN10 Media Network COO Sourjya Mohanty.
Epic On is currently available on Jio Fibre, Airtel Xstream, Apple TV, and FireTV.
iWorld
JioHotstar enters micro-drama space with 100 shows under Tadka banner
Short-form push targets 300M users as content meets commerce in new format
MUMBAI: JioStar has made a bold play in India’s fast-growing micro-drama space, rolling out over 100 short-form shows under its new Tadka banner on JioHotstar, timed with the massive viewership surge of the Indian Premier League 2026.
The scale of the launch signals clear intent. Rather than testing the waters, the company has dived in headfirst, releasing a wide slate of content on day one. Each show is designed for quick consumption, with episodes running 60 to 90 seconds in a vertical format tailored for mobile-first audiences.
The move comes as India’s micro-drama market, currently valued at around $300 million, is projected to grow tenfold to over $3 billion by 2030. Globally, the format has already proven its mettle, with China’s micro-drama sector recording explosive growth in recent years.
What sets this rollout apart is its built-in monetisation strategy. The shows are free to watch and ad-supported, with brand integrations woven directly into storylines from the outset. It reflects a broader shift where content and commerce are increasingly intertwined, rather than operating in silos.
The timing is equally strategic. With more than 300 million users already tuning in for IPL action, JioHotstar is effectively turning cricket’s biggest stage into a discovery engine for its new format.
The company is not entering an empty arena. Early movers like Kuku TV, MX Player and platforms backed by Zee Entertainment Enterprises have already laid the groundwork, building audiences and validating demand for snackable storytelling.
Now, with scale, distribution and advertiser interest aligning, the big players are stepping in. For JioStar, Tadka may well serve as a proving ground for the next evolution of digital entertainment, where every minute counts and every second sells.
If the bet pays off, India’s next big content wave might just arrive in under 90 seconds.
