Kids genre becomes top gainer in Chrome DM week 53

MUMBAI: Kids genre has become the top gainer in week 53 of Chrome Data Analytics and Media data. The genre grew by 4.98 per cent. In this genre, Discovery Kids channel gained the highest OTS with 91.1 per cent in all India 1 lakh+ market.

OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable, and DTH.

This week, Hindi GEC gained second position and grew by 0.13 per cent in HSM excluding <1 lakh market. In this genre, DD National channel gained the highest OTS with 99.4 per cent. Music genre stood in the third position by gaining 0.08 per cent in HSM excluding <1 lakh market. Sony Mix secured the highest OTS with 92.3 per cent.Religious genre stood in the fourth position and grew by 0.06 per cent in HSM excluding <1 lakh market . Aastha channel gained the highest OTS with 98.3 per cent.  

Advertisement