Hindi
‘Kick’ to soon enter the Rs 200 crore club
MUMBAI: While this week’s release, Lateef, has failed to find viewers, Kick, which was the directorial debut of producer Sajid Nadiadwala, with Salman Khan as its lead star and the Eid festival for release has created new records as it went along in the second week.
Despite four days to go for the Eid, the film had a massive opening weekend of Rs 83.84 crore. Eid on Tuesday, helped the film consolidate its week days with just about as much collections as the weekend through its first week, almost doubling the weekend total with a first week total of Rs 163.95 crore. The film continued to hold sway in its second weekend with another Rs 34.02 crore there by taking its 10 day total to 197.97; in touching distance of the 200 crore mark.
Hate Story 2 has done excellent to hold its own in opposition of Kick to collect Rs 13.4 crore in its second week and taking its two week total to Rs 35.6 crore.
Humpty Sharma Ki Dulhania has added another Rs 3.5 crore for its third week to take its three week total to Rs 75.2 crore.
Ek Villain has collected Rs 20 lakh in its fifth week to take its five week total to Rs 102.67 crore.
Holday: A Soldier Is Never Off Duty has added 20 lakh in its eighth week to take its eight week total to Rs 111.47 crore.
Hindi
Rajesh Ramaswamy exits The Script Room to focus on filmmaking journey
Ad filmmaker steps away from own venture to pursue direction and storytelling
MUMBAI: In a move that has caught the attention of the advertising and creative community, Rajesh Ramaswamy has announced his exit from The Script Room, the company he co-founded, marking the end of a seven-year stint at the helm.
The decision, which came into effect earlier this month, signals a shift in focus for Ramaswamy, who is now looking to immerse himself fully in filmmaking and direction as an independent creative.
Known for blending sharp advertising insight with storytelling craft, Ramaswamy has been instrumental in shaping The Script Room into a creative hub that delivered campaigns, branded content, and original storytelling formats. Over the years, the company collaborated with agencies, directors, and a wide network of writers, while also experimenting with formats such as short films and web series.
Sharing his thoughts on the transition, Ramaswamy indicated that the move is driven by a desire to focus and explore stories he has been developing over time. While he acknowledged the unconventional nature of stepping away from one’s own venture, he also framed it as a necessary leap toward clarity and creative pursuit.
Importantly, The Script Room will continue its operations with its current team and leadership, with Ramaswamy expressing confidence in the group that helped build the company’s identity. The studio, he noted, remains well-positioned to evolve further with fresh talent and ideas.
His exit also reflects a wider industry trend, where experienced advertising professionals are increasingly transitioning into independent filmmaking, tapping into the growing opportunities across digital and long-form content platforms.
As Ramaswamy steps into this new phase, the move underscores a familiar creative instinct, sometimes, the boldest ideas begin with a clean break.
