Hindi
‘Kick’ continues successful run at BO
MUMBAI: Entertainment, which opened to rather tepid response, continued to remain so; the film’s mouth publicity reports were not very complementary either. There was little raise over the Friday collections on Saturday.
However, the film has been able to manage a not so encouraging Rs 30.9 crore. The film showed little improvement on Saturday but did better on Sunday improving by about 25 per cent over its Friday figures. Next weekend offers four holidays with Independence Day on Friday and Gokul Ashtami on Monday but that benefit won’t be available so much to this film as theatre chains are blocked for the release of Singham Returns.
Lateef The King Of Crime is a disaster.
Kick has maintained excellent collections in its second week cashing in on open run and the aftermath of Eid. The film crossed the Rs 200 crore mark on its eleventh day and ended the second week with Rs 49.1 crore thus taking its two week total to Rs 213.05 crore.
Hate Story 2 comes to the end of its run with adding Rs 20 lakh in its third week and taking its three week total to Rs 35.8 crore.
Humpty Sharma Ki Dulhania has collected Rs 1.20 crore in its fourth week taking its four week total to a healthy Rs 76.4 crore.
Ek Villain has added 10 lakh in its sixth week to take its six week total to Rs 102.97 crore.
Hindi
Rajesh Ramaswamy exits The Script Room to focus on filmmaking journey
Ad filmmaker steps away from own venture to pursue direction and storytelling
MUMBAI: In a move that has caught the attention of the advertising and creative community, Rajesh Ramaswamy has announced his exit from The Script Room, the company he co-founded, marking the end of a seven-year stint at the helm.
The decision, which came into effect earlier this month, signals a shift in focus for Ramaswamy, who is now looking to immerse himself fully in filmmaking and direction as an independent creative.
Known for blending sharp advertising insight with storytelling craft, Ramaswamy has been instrumental in shaping The Script Room into a creative hub that delivered campaigns, branded content, and original storytelling formats. Over the years, the company collaborated with agencies, directors, and a wide network of writers, while also experimenting with formats such as short films and web series.
Sharing his thoughts on the transition, Ramaswamy indicated that the move is driven by a desire to focus and explore stories he has been developing over time. While he acknowledged the unconventional nature of stepping away from one’s own venture, he also framed it as a necessary leap toward clarity and creative pursuit.
Importantly, The Script Room will continue its operations with its current team and leadership, with Ramaswamy expressing confidence in the group that helped build the company’s identity. The studio, he noted, remains well-positioned to evolve further with fresh talent and ideas.
His exit also reflects a wider industry trend, where experienced advertising professionals are increasingly transitioning into independent filmmaking, tapping into the growing opportunities across digital and long-form content platforms.
As Ramaswamy steps into this new phase, the move underscores a familiar creative instinct, sometimes, the boldest ideas begin with a clean break.
