Cable TV
Kerala Vision partners Y&A Transformation for new revenue streams
MUMBAI: After establishing itself in Kerala with 24 lakh TV homes, Kerala Vision Cable (KV) is looking to expand its revenue streams. For its next stage of transformation, the company partnered with Y&A Transformation, a business transformation company, focused on helping its clients build the #NextPractices, erasing the #BestPractices legacy mindset, through agile, collaborative, adaptive and innovative methods of doing business in the areas of technology, data, content, customer centricity, customer experience, CRM, CSR, sustainability and organisation culture.
Y&A Transformation is helping KV find new streams of revenue by making use of its chain of cable operators and households. IT is working to transform the relationship with customers from just a subscription fee collection one to building relationships. By this, it can open up a new channel for sales. Deals have already been struck for products ranging from gold loan by a bank to creating loyalty to a particular petroleum company.
Commenting on the KV transformation, Y&A Transformation MD and co-founder S Yesduas said, “In today’s dynamic market where the focus is moving from selling products to building relationships with the customers, we are helping Kerala Vision reimagine their field strength by making it a sales channel which will take relevant products and services specifically curated and created by marketers for KV consumers, to doorsteps. It is an absolute win-win solution. The large base of KV customers is an attractive proposition for marketers, their sales and marketing costs reduce. They also get to use the KV channels for their promotion with very special packages. KV gets a special incentive on the actual conversion and they are also able to provide additional value to their customers.”
Speaking on the partnership, Kerala Vision MD Rajmohan Mambra said, “Y&A Transformation is our business advisors. We are very pleased with the contributions they make to our business. They are involved with us in all aspects of our business, from distribution to programming to sales. I would urge marketers looking at Kerala as a market to get in touch with Y&A Transformation before they look elsewhere because what they can put together will be incomparable.”
Cable TV
Hathway Cable appoints Gurjeev Singh Kapoor as CEO
Leadership change comes as cable TV faces shrinking subscriber base and modest earnings pressure
MUMBAI: Hathway Cable and Datacom has tapped industry veteran Gurjeev Singh Kapoor as chief executive officer, marking a leadership pivot at a time when India’s cable television business is under mounting strain.
Kapoor will take over from Tavinderjit Singh Panesar, who is set to retire in August after a long innings with the company. Panesar, chief executive since 2023, has held multiple leadership roles at Hathway, including his latest stint beginning in 2022.
Kapoor brings more than three decades of experience in media and entertainment. He most recently led distribution at The Walt Disney Company’s Star India business, now part of JioStar. His career spans television distribution and affiliate partnerships, with stints at Sony Pictures Networks India, Discovery Communications and Zee Entertainment.
Panesar, with over three decades in the industry, has worked across strategic planning, distribution and business development in media, broadcasting and manufacturing. His past associations include ESPN Star Sports, Star India, Apollo Tyres and JK Industries.
The transition lands as the cable sector grapples with structural disruption. Traditional operators are losing ground to streaming platforms, while telecom and broadband players tighten the squeeze with bundled offerings.
An EY report estimates India’s pay-TV base could shrink by a further 30 to 40 million households by 2030, taking the total down to 71 to 81 million. The slide follows a loss of nearly 40 million homes between 2018 and 2024, a contraction that has already wiped out more than 37,000 jobs in the local cable operator ecosystem.
Hathway’s numbers reflect the strain. The company reported a consolidated net profit of Rs 93 crore for FY25, down from Rs 99 crore a year earlier. Revenue inched up to Rs 2,040 crore from Rs 1,981 crore. As of December 2025, it had about 4.7 million cable TV subscribers and roughly 1.02 million broadband users.
Kapoor steps in with a familiar brief but a shrinking playbook. In a market where viewers are cutting cords faster than companies can reinvent them, the new chief executive inherits a business fighting to stay plugged in.
