iWorld
Kerala MSO Asianet launches regional OTT service
MUMBAI: This is for those folks who gorge on regional content – especially southern Indian language content. And can’t get enough of it.
Coming up is a mobile app or OTT service that offers them a 50 plus strong bouquet of select popular live TV channels in Malayalam, Tamil and other regional languages besides 100 internet radio channels. And it can be downloaded and played on both Android or iOs devices.
Called Asianet Mobile TV+, the OTT service has been launched by leading Kerala-based cable TV and broadband service provider in Kerala Asianet Satellite Communciations. It can be downloaded from the Google Play store or Apple App Store. Registration and activation can be done at http://asianetmobiletv.com.
The OTT platform’s bouquet consists of a mix of channels offering entertainment, news, travel, lifestyle and spiritual segments channels, company officials were reported as saying. The TV channels that are listed on its web site as being part of the subscription pack include: Asianet, ACV, Kairali, Sakhi, Janam, FlowersTV, Jeevan, Amrita, Kamudy, Kappa, People, Reporter, Shalom, Polimer, Captain TV, Kalaignar, Vasanth, Murasu, Enter10, Sankara, and Music India. Hungama, Pling, Box UK are some of the internet radio streaming channels that subscribers can sign on for.
On offer are various subscription packs ranging from two months to six months and a year. But it is giving away a month’s free subscription of TV and radio channels.
“It’s our endeavour to entertain the non-resident Malayalee community across the world with our bouquet of popular Malayalam channels. We have made use of the latest technology to enable our viewers to experience the best of Malayalam home entertainment, any time, any where and to access content across multiple platforms. We would shortly be extending our services to other Indian languages also. Additional features like Catch-up TV / Movies, TV Shows, video on demand and live events are being incorporated soon into our OTT service,” says the Asianet Mobile website.
The company claims it is the first MSO in the country to launch an OTT service. It has partnered with XperioLabs as the platform for the mobile app service. Its management says it is readying to offer value added services through its OTT play to transform itself into a lifestyle services provider.
iWorld
Prime Video drops trailer for Lukkhe, a rap crime drama starring KING in his acting debut
Eight episodes of revenge, redemption and hard-hitting rap arrive on the streaming platform on 8th May
MUMBAI: Prime Video has unveiled the trailer for Lukkhe, an eight-episode musical action drama built around the world of rap, crime and bruised relationships — and it has done so in suitably loud fashion, launching it at a live concert in Mumbai featuring electrifying performances by KING, Amira Gill, Akshath, Raashii Khanna, Ruaa Kayy and RUTVXK. As if that were not enough, the show’s music album was also dropped at the event, in collaboration with exclusive music streaming partner Amazon Music and music label Warner Music India.
The series is directed by Himank Gaur and produced by Vipul D. Shah and Rajesh Bahl under the banners of Optimystix Entertainment and White Guerrilla LLP. It is created and executive produced by Agrim Joshi and Debojit Das Purkayastha.
The cast is the talking point. KING, the acclaimed Indian rapper and songwriter, makes his acting debut as MC Badnaam, a performer consumed by rivalry and hunger for recognition. Raashii Khanna, returning to Prime Video after Farzi, plays Gurbani. Palak Tiwari, making her streaming debut, plays Sanober. Lakshvir Singh Saran plays Lucky. The ensemble also includes Nakul Roshan Sahdev, Kritika Bharadwaj, Shivankit Parihar, Yograj Singh and Ayesha Raza Mishra in pivotal roles.
The trailer plants its flag squarely in the tension between MC Badnaam and his rival MC OG, played by Parihar, while threading in the love story between Lucky and Sanober. The soundtrack, which spans hard-hitting rap anthems to emotionally charged melodies, is as much a character in the show as any of its leads.
Gaur was candid about what drew him to the project. “Lukkhe gave me a chance to dive into a world that’s loud, emotional, and constantly on edge,” he said. “What stayed with me was how every character is chasing something personal, and music becomes their way of expressing it. Working with this cast, especially KING in his debut, along with Raashii, Lakshvir, and Palak, was incredibly rewarding because they brought honesty that elevated every moment.”
Khanna reflected on her character with evident relish. “Playing Gurbani in Lukkhe was a really intense and fulfilling experience,” she said. “What I found most interesting was how her strength comes from something deeply personal, which shapes every decision she makes. It was about finding that balance between vulnerability and grit.”
KING, stepping in front of the camera for the first time, was characteristically direct. “Stepping into Lukkhe as MC Badnaam has been a defining moment for me,” he said. “What drew me in was how real his hunger and need to be heard felt. It’s something I connect with as an artist. Bringing music into his journey made the experience even more personal.”
Tiwari described the role as a first on multiple fronts. “It was my first time working with Prime Video, and the whole experience felt new and creatively satisfying,” she said. “Being part of a story that has both intense and heartfelt moments, along with a team that brought so much honesty to it, made this journey truly memorable.”
Saran, for his part, zeroed in on what made Lucky tick. “Lucky is someone who’s trying to move forward while still carrying the weight of his past, and that push-pull made him really interesting to explore,” he said. “There’s a sincerity to his journey that I hope people connect with.”
Lukkhe premieres on Prime Video in Hindi on 8th May, across India and in more than 240 countries and territories worldwide. In a streaming landscape drowning in crime dramas, this one is betting that putting a rapper at its centre – and meaning it – is enough to cut through the noise. On the evidence of the trailer, it might just be right.
