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KBC Season 14 launches it’s campaign ‘Yeh Manch Hi Aisa Hai’
Mumbai: Sony Entertainment Television’s long-running show Kaun Banega Crorepati Season 14 has introduced the campaign “Yeh Manch Hi Aisa Hai.” This campaign is advocating how the esteemed platform has been a medium for contestants to put across their stories and proving how this manch is of the people, for the people, and by the people.
The campaign highlights how Kaun Banega Crorepati has always served as an inspiration for those who wish to pursue their dreams and aspirations in the same way that the contestants on the show do, giving hope to those who aspire to pursue success in life. The show’s legendary host, Amitabh Bachchan, serves as the face of the campaign.
KBC distinguishes itself from other reality television shows by promoting knowledge and demonstrating the power of knowledge to viewers. The “Ye Manch Hi Aisa Hai” campaign promotes the contestants as true representations of India’s vibrant, talented, and knowledgeable culture.
KBC 14 has received a lot of attention since it premiered on 7 August , with hot seat contestants like Ayush Garg from Delhi, the first ‘Dhan Amrit’ winner; Rupin Sharma, the heroic DGP of Nagaland; Rishi Rajpoot, the welder from Kanpur; Army Personnel Girish Tandon; and, of course, the first Crorepati of the season, Kavita Chalwa, the sweet homemaker from Kolhapur, Maharashtra; Every Friday, a special segment called “Play Along Shukravaar” has been added to bring more people to the hot seat than the usual contestants, which has only added to the charm of the show, truly being for the people, the loyal viewers of the show. As the season progresses, the show promises to become more in tune with its audience, connecting with them.
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
