iWorld
‘Kaun Kitney Paani Mein’ partners #fame to spread awareness on water crisis
MUMBAI: I am Kalam director Nila Madhab Panda has partnered the live video entertainment app #fame to promote the upcoming film Kaun Kitney Paani Mein, which is set to hit the theatres on 28 August.
The film is a satirical take on the scarcity of water. As the Official Live Video Partner of Kaun Kitne Paani Mein, #fame created more than 15 hours of live video content including exclusive trailer launches, interviews with the film’s cast, city promotional tours, press events and customised live content around the film created by talent performing on the #fame app. #fame beamers from respective cities followed the cast throughout the promotional tour to create content and engage fans with all the buzz around the film.
Apart from live beaming, #fame also produced customised content like #Bajaoed and Why to Watch with the cast of the film.
#fame CEO Saket Saurabh said, “#fame is glad to be associated with Kaun Kitne Paani Mein as the film highlights an issue like shortage of water, which normally people tend to ignore. Our younger generation should be aware of it and #fame is happy to spread KKPM’s message. With this tie-up, the enthusiasm of Kaun Kitney Paani Mein climbed up further with the trailer launches, promotional tours, special events and fan interactions with the cast all being captured live. Our aim is to bring the best live entertainment to every smartphone user.”
“Good content will work no matter where it is displayed and if the content is live, it is all the more exciting. We are happy with this tie-up because viewers constantly look out for stars when a film is about to release and #fame is exposing the cast of the film to viewers in real time. The exclusive Live Chat of Kunal Kapoor on #fame was watched by fans from various countries and Kunal was happy to answer individual questions. He unveiled the trailer on the app and spoke about the film. During the Bhubaneshwar trip, #fame reporters were constantly following the star cast as they went to various places in the city. This is definitely a great step in film promotion to be able to give something new and exciting to the viewers,” said Panda.
iWorld
Prime Video to stream Tamil thriller Exam from May 15
Seven-episode series from National Award-winner A. Sarkunam streams in India and 240-plus countries
MUMBAI: Prime Video announced on April 27th that Exam, a taut seven-episode suspense drama set against the crucible of high-stakes competitive testing, will premiere on May 15th in India and across more than 240 countries and territories worldwide.
Written and directed by A. Sarkunam, a National Award-winner, the series is produced under the Wallwatcher Films banner by the creative duo Pushkar and Gayatri, who have previously delivered Suzhal: The Vortex (both seasons) and Vadhandhi: The Fable of Velonie for the platform. Dushara Vijayan and Aditi Balan lead the cast, with Abbas in a pivotal role.
The show will stream in Tamil with dubbed versions in Telugu, Hindi, Malayalam, and Kannada, and subtitles in 15 languages, including English, a distribution sweep that underscores Prime Video’s push to globalise Indian regional content.
Nikhil Madhok, director and head of originals at Prime Video India, framed the series as both timely and commercially astute. “Exam is a very timely and relevant story that captures the emotional intensity of competitive exams and masterfully transforms it into a thrilling high-stakes drama,” he said. “We believe it is a story that will resonate deeply with millions.” Madhok noted that it was a privilege to once again collaborate with Pushkar and Gayatri following the success of Suzhal and Vadhandhi.
For Pushkar and Gayatri, the series is as much a moral reckoning as a thriller. “With Exam, we wanted to dig into ambition, injustice, and those moral crossroads that people face when pushed to the edge,” the creative producers said. “At the heart of this story is a young woman who refuses to remain powerless. Her journey is not about glamorising defiance, but about exploring the emotional and ethical cost of standing up to a system stacked against her.” They described Prime Video as “an incredible collaborator” and “the perfect home” to bring the series to global audiences.
Wallwatcher Films, which Pushkar and Gayatri founded and run, has been on a productive streak with the platform. Beyond Exam, the company is also readying Vadhandhi Season 2 for Prime Video, making the duo one of the platform’s most active regional creative partners.
The real exam, it seems, is for Prime Video itself: can a Tamil drama about systemic injustice and a young woman’s defiance crack audiences from Chennai to Chicago? If Pushkar and Gayatri’s track record is anything to go by, the answer is likely yes, and the results will be out on May 15th.
