iWorld
‘Kaun Kaise?’ crosses language borders and premieres in Hindi on Dollywood Play
Mumbai: Brace yourselves for a cinematic thrill like no other as Dollywood Play, the prominent name in the world of OTT platforms, unveils an enthralling gem from the South- “Kaun Kaise?”. This Indian Malayalam-language thriller film, known initially as “Kamala,” is all set to captivate audiences across India as it dons a stunning Hindi-language avatar. This Diwali weekend Dollywood Play released their enigmatic thriller, promising to serve suspense, drama, and riveting excitement to the masses.
“Kaun Kaise?” is an exquisite creation of the visionary director Ranjith Sankar. This 2019 Indian Malayalam-language thriller film, entirely crafted by Sankar himself, is a mesmerizing tale of intrigue and suspense. Ruhani Sharma takes the helm in the title role, and by her side is the exceptionally talented Aju Varghese, embodying the male lead. With Anoop Menon and Biju Sopanam making noteworthy appearances, the ensemble cast breathes life into this gripping narrative. Anand Madhusoodanan’s soul-stirring music and Shehnad Jalal’s breathtaking cinematography elevate an already captivating story. Initially unveiled in theaters on November 29th, 2019, “Kaun Kaise?” garnered accolades for its spellbinding plot and remarkable performances.
Dollywood Play founder, promoter, and managing director Aneesh Arjun Dev shared his enthusiasm about this exciting addition to the platform, stating, “We are beyond thrilled to welcome ‘Kaun Kaise?’ into our expansive content library. This film is a brilliant thriller that will have you at the edge of your seat, eagerly awaiting the next twist and turn in the plot. We believe that our Hindi-speaking audience will not only appreciate but be utterly captivated by this gripping cinematic experience.”
Dollywood Play is a goldmine of entertainment, offering a versatile and rich content library. Their forte lies in curating well-organized content across popular genres such as action, thriller, suspense, drama, comedy, romance, and horror. Today, Dollywood Play stands as a trailblazer in the OTT platform arena, providing high-quality content that caters to diverse tastes and preferences. Their extensive collection features a mix of full-length movies, shorts, clips, and songs, making it a one-stop destination for entertainment seekers.
Don’t miss the captivating journey of “Kaun Kaise?” as on Dollywood Play. Prepare to immerse yourself in the enigma, suspense, and thrills that this exceptional masterpiece promises to deliver. This is one cinematic adventure you’ll regret missing.
iWorld
WPP Opendoor and Snapchat launch AI Lens for Prime Video India
Generative AI Lens personalises content discovery with real-time user integration.
MUMBAI: In the age of main characters, Prime Video is handing users the script and the spotlight. WPP Opendoor, WPP’s dedicated Amazon unit, has teamed up with Snapchat to roll out an India-first generative AI-powered Lens for Prime Video’s latest campaign, ‘Stories for Your Every Era… it’s on Amazon Prime’. The activation taps into the rising “era-core” trend, where identities shift with moods, moments and mindsets and content is expected to keep up.
The Lens does exactly that. Using generative AI, it places users directly into the worlds of popular Prime Video titles such as Maxton Hall, Beast Games, The Boys and The Traitors, embedding their faces into key visuals in real time. The result is less browsing, more becoming.
The idea is rooted in a behavioural shift: audiences increasingly see themselves as the centre of their own narratives, especially on social platforms. By turning viewers into participants, the campaign blurs the line between content discovery and content experience.
It also introduces a layer of personalisation that goes beyond algorithms. Whether someone identifies with a “trust no-one era” or an “infinite aura era”, the Lens curates recommendations that align with that evolving identity making discovery feel intuitive rather than instructed.
This marks a shift in how streaming platforms approach engagement. Instead of pushing titles, the focus is on pulling users into the story itself transforming passive scrolling into interactive storytelling.
The collaboration also underscores how platforms like Snapchat are becoming key playgrounds for content marketing, particularly when paired with emerging technologies like generative AI. The format is native, immersive and built for participation three things traditional discovery often struggles to deliver.
In a crowded streaming landscape, where attention is the real currency, Prime Video’s bet is clear, if viewers feel like the story is about them, they are far more likely to press play.
