iWorld
Karan Kundrra dons the driver’s hat as the ‘Special Uber’ driver to promote Amazon miniTV’s latest web series ‘Love Adhura’
Mumbai: Amazon miniTV – Amazon’s free video streaming service, has captivated audiences with a host of stellar multi-genre shows. The Amazon miniTV team has always found new and innovative ways to take the service to its fans, by bringing their favourite artists closer to them. To promote its latest romantic thriller series ‘Love Adhura’, the service had a unique idea: the lead actor, Karan Kundrra, surprised customers by becoming their Uber driver for a day and dropping them off to their destinations. Karan drove an Uber Green – the company’s latest offering promoting zero-emission rides.
Karan Kundrra is a known figure in the entertainment industry and is admired for his witty charm and charisma. As part of the initiative, Karan was seen surprising riders and talking to them about his experience while shooting for Love Adhura, and grooving to a romantic track from the show, on-route to their destinations. The surprise encounter with him driving an Uber left the passengers delighted.
A passionate romance laced with a nail-biting thriller, Love Adhura stars Karan Kundrra and Erica Fernandes in lead roles and has been receiving phenomenal reviews from both critics and fans. The quintessential engagement of Karan donning the role of an Uber driver joins the innovative Metro ki Sawari campaign by the lead cast which recently made headlines during the promotions of the show.
Amazon miniTV business head Aruna Daryanani said, “At Amazon miniTV, our endeavor is always to find opportunities to integrate brands organically with our content. Teaming up with Uber for the promotion of our new romantic thriller ‘Love Adhura’ reflects the same. Uber Green is working towards building sustainability in transportation, which our youthful audiences at Amazon miniTV relate to, and is a great example of how both brands can build a symbiotic relationship.”
Talking about his experience of being a part of this unique association, Kundrra expressed, “Being part of this unique promotional idea was truly an exhilarating experience. It was thrilling to surprise and interact with passengers, which gave me a unique opportunity to connect with people in a real-world setting, outside of Television screens. The excitement and joy on the faces of the riders were priceless, and I’m grateful for the opportunity to be a part of this.”
Directed by Tanveer Bookwala from Ding Infinity and starring Karan Kundrra, Erica Fernandes, Saaquib Ayubi, Vivek Madaan and Abhilasha B Paul in pivotal roles, Love Adhura is streaming exclusively for free on Amazon miniTV. You can watch it on the Amazon shopping app, Fire TV, or download the Amazon miniTV app on Playstore.
iWorld
Subedaar puts Indian original cinema on the global map with record-breaking Prime Video debut
MUMBAI: Prime Video has a runaway hit on its hands. Subedaar, the gritty action drama starring Anil Kapoor, has stormed to become the most-watched Indian original movie on the platform in its opening weekend, cracking the Top 10 across 31 countries and landing in 91 per cent of India’s pin codes within days of its March 5 premiere.
The film, a visceral, emotionally-charged story of a retired soldier, Subedaar Arjun Maurya, wrestling with civilian life amid crime and corruption, has struck a nerve. Directed by Suresh Triveni and co-starring Radhikka Madan, Mona Singh, Saurabh Shukla, Aditya Rawal, Faisal Malik, and Khushboo Sundar, the film is already being hailed as a showcase for what Indian original storytelling can achieve on the world stage.
“Subedaar’s success is a reflection of the growing scale and global resonance of Indian storytelling,” said Nikhil Madhok, director and head of originals at Prime Video India. “The film’s emotional narrative, its rooted portrayal of a soldier confronting his toughest battles beyond the battlefield, has struck a chord. Anil Kapoor delivers an acting masterclass, while Suresh Triveni’s solid direction and great performances from the ensemble cast have resulted in love and appreciation from customers across the world.”
Kapoor, 62, has been here before, but rarely at this altitude. Written by Triveni and Prajwal Chandrashekar, with dialogues by Triveni, Saurabh Dwivedi, and Chandrashekar, the film is a production by Opening Image Films in association with Anil Kapoor Film & Communication Network (AKFCN), produced by Vikram Malhotra, Kapoor, and Triveni.
Subedaar streams exclusively on Prime Video in Hindi, Tamil, and Telugu across India, and in over 240 countries and territories worldwide.
For Prime Video, the numbers tell the real story: one weekend, one film, a global footprint, and a very loud signal that Indian original cinema is no longer just travelling well. It’s arriving.
