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Kapture CX aims to double its revenue in FY25
Mumbai: Kapture CX, a leading SaaS-embedded customer experience platform plans to double its revenue with a 100 per cent growth projected in the ongoing fiscal on the back of a solid FY 24.
Incepted in 2011, Kapture CX continues to capitalize on building the future of customer support automation by leveraging the capacity of AI, ML, and other emerging technologies in the market. This unprecedented growth comes after the platform’s successful $8 million fund-raise from Cactus Venture Partners and India Alternatives. This capital-raised marked a significant milestone in its nascent journey and has been allocated for bolstering growth, expanding the current team, and securing large enterprises across the BFSI, retail, consumer durables, and travel industries.
Currently, Kapture CX serves over 1,000 enterprise clients across 18 countries, spanning from marquee companies like TATA 1MG, Namma Yatri, Bigbasket, Wow Skin Science, and Unicommerce.
These businesses use Kapture’s platform to support more than 250 million customers globally. In FY 24, Kapture introduced proprietary large language models (LLMs) to enhance customer support by resolving queries, analyzing sentiments, and automating resolutions. Our self-serve technology now automates 70 per cent of workflows for our clients, significantly reducing their operational costs.
“Having become a key stakeholder in the global customer experience ecosystem, we’re witnessing continued traction across multiple verticals and live on SAP and Google Marketplace to expand our integration and accessibility capabilities. In a move to strengthen our reach and go-to-market strategy, we have formed strategic partnerships with industry leaders like Hitachi. Additionally, we’re also experiencing significant inbound interest and have partnerships with large systems integrators (SIs) in the pipeline,” said Kapture CX CRO Gaurav Juneja.
Kapture exhibits the commitment to catalyse innovation and introduced its revolutionary voice bot, leveraging the power of GenAI, natural language processing, and advanced audio technologies to precisely interpret and efficiently respond to all customer queries and transform customer interactions. The platform continues to develop forward and bold-looking LLMs to enhance customer support by resolving queries, analysing sentiments, and automating resolutions, which has automated 70% of workflows, and significantly reduced operational costs.
Building on this momentum, he further added, “We have always been at the forefront of using advanced technologies, from image processing, advanced sentiment analysis to Auto QA and NPS modules. Thanks to our technological stalwartness, we were able to land another notable achievement by enabling India’s largest grocery store to reduce their TAT to 2 minutes, and increase customer satisfaction (CSAT) by 20 per cent.”
The customer experience platform is poised to shape the future of customer support automation by bringing forth empathetic and proactive customer service, and maintaining a strong focus on high customer satisfaction, and lower operating expenses by showcasing an increased emphasis on innovation. Underpinned by its vision to become the leading player in the customer support arena, Kapture will continue to develop robust partnerships to promote and enhance the overall customer experience.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
