Applications
Kaleidescape to offer films from Warner Bros. Digital Distribution
MUMBAI: Kaleidescape has announced it has signed a multi-year agreement with Warner Bros. Digital Distribution to offer films for purchase. In addition, the company will upgrade all Warner Bros. titles purchased through the Kaleidescape Store to UltraViolet in March 2013 – giving users a way to enjoy their collection across their various devices.
This agreement also enables a Kaleidescape owner to convert Warner Bros. titles that were previously imported to their Kaleidescape movie server to UltraViolet or to upgrade their Warner Bros. titles from standard definition to high definition – both for a small fee.
UltraViolet is an industry wide initiative that was launched last year in the US. It gives consumers the ability to buy and collect movies and TV shows from any authorized retailer, and download or stream the content to a wide range of connected devices such as compatible Internet-connected TVs, Blu-ray players, smartphones and tablets. Over seven million consumers have registered for UltraViolet to unlock their digital film and television libraries and enjoy a more convenient and accessible entertainment experience.Kaleidescape develops movie servers that it says redefine how film enthusiasts purchase, organize and enjoy their movie collections. It has a user interface that gives viewers flexibility and control over the movies they watch.
Kaleidescape founder, chairman, CEO Michael Malcolm said, "We couldn‘t be more excited about working with Warner Bros. and offering this extensive catalogue of well-known and well-loved titles to our customers. In addition, the inclusion of UltraViolet in our service will give owners of Kaleidescape movie servers a whole new way to enjoy their content."
Through this licensing agreement, Kaleidescape System owners will initially have the ability to buy thousands of Warner Bros. titles via the Kaleidescape Store including the ‘Harry Potter‘ series and ‘The Lord of the Rings." When UltraViolet functionality is launched in March 2013, available titles that are purchased now will be automatically upgraded to UltraViolet at no additional charge. These titles can then be easily accessed through UltraViolet compatible applications including Flixster – a movie discovery application. With over 60 million downloads of the app to date, Flixster makes finding, managing and enjoying movies and TV shows simple.
Warner Bros. Digital Distribution president Thomas Gewecke said, "Kaleidescape is well-known for its user-friendly system that lets consumers access and watch movies from their home collections with the touch of a button. Now their users have the same one-touch simplicity with purchasing new movies electronically. UltraViolet will extend its ease-of-use further, with automatic upgrades for purchased titles and even more ways to watch movie libraries both at home and on the go."
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
