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High Court

Kal Cables can continue analogue transmission, says Madras High Court

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NEW DELHI: In a clear set-back to the ministry of information and broadcasting, digitization has once again been pushed back in Tamil Nadu where it had been put on hold from Phase I of Digital Addressable System following a court order.

Kal Cables, a subsidiary of the Sun TV Network, got a reprieve from going digital following an interim injunction by the Madras High Court against a Central government order directing all multi-system operators (MSOs) to switch to digital mode.

Kal Cables was allowed to transmit signals using analogue mode by Justice M Duraiswamy after its counsel and senior advocate A R L Sundaresan argued that state-run Tamil Nadu Arasu Cable TV Corporation Ltd had been granted an extension.

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Arasu was granted three months to switch over to the DAS and has since been granted another extension till 17 August 2017.

All MSOs were supposed to switch to digital transmission by March 31.

Kal Cables said preferential treatment extended to Arasu by the ministry was arbitrary.

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The matter was put off for further hearing for a week as Additional Solicitor General G. Rajagopalan requested time.

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High Court

Bombay HC likely to protect Kartik Aaryan’s personality rights

Actor seeks Rs 15 crore damages over AI misuse, deepfakes and merch

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MUMBAI: In an age where faces can be faked and voices cloned, even stardom needs legal armour. The Bombay High Court has indicated it will pass an order safeguarding the personality and publicity rights of Bollywood actor Kartik Aaryan, following allegations of widespread digital misuse of his identity.

The matter, heard by Justice Sharmila U. Deshmukh, centres on a plea filed by Aaryan seeking a broad John Doe injunction against 16 defendants, including e-commerce platforms, social media intermediaries and unidentified entities. The court noted the concerns raised and said appropriate orders would be issued.

At the heart of the case lies the growing threat of artificial intelligence-driven impersonation. Aaryan’s petition flags multiple instances of deepfake content circulating across platforms such as YouTube and Instagram, where his likeness has allegedly been used to create fabricated videos, including false romantic link-ups and objectionable scenarios designed to drive engagement.

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In one particularly alarming example, the actor’s legal filing cites AI-generated visuals that falsely associate him with controversial global figures, including Jeffrey Epstein. The plea argues that such content not only misleads audiences but also causes serious reputational damage.

The concerns extend beyond content to commerce. The suit alleges that unauthorised merchandise bearing Aaryan’s name and image is being sold across platforms such as Amazon, Flipkart and Redbubble, without his consent. Additionally, the actor has raised red flags over AI-powered chatbots that mimic his voice and simulate conversations, warning of potential misuse in fraudulent activities.

Aaryan’s filing underscores that he is the registered proprietor of the trademark “Kartik Aaryan”, with his name, voice and likeness carrying significant commercial value. The unauthorised use of these attributes, the plea states, leads to “immediate and irreparable harm” to his goodwill.

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Seeking both preventive and punitive relief, the actor has requested a permanent injunction restraining entities from exploiting his identity in any form be it name, voice, signature or distinctive dialogue style. He has also sought damages amounting to Rs 15 crore for alleged commercial misappropriation and reputational loss.

The case highlights a larger legal and cultural moment, where the lines between reality and replication are increasingly blurred. As AI tools become more accessible, courts are now being called upon to define the boundaries of identity in the digital age, where a face may be famous, but control over it is no longer guaranteed.

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