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Kagan Media predicts hard drives to turn money-spinner for cable TV

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A report, about to be released by analyst Kagan Media Appraisals shows that hard drive-enabled set-top boxes and the personalised services they make possible will give the cable industry increased revenue streams, greater customer retention (reduced churn), and lower infrastructure costs thanks to a more efficient use of limited bandwidth.

Titled “The Future of Local Data Storage in Set-top Boxes”, the report deduces that putting hard drives in cable TV set-top boxes will turn into a money-maker for cable operators. “Cable Multiple System Operators (MSOs) that include PVR services will be among the early winners in the emerging video-on-demand and subscription video-on-demand markets. Other near-term possibilities range from audio services to enhanced advertising to gaming. Music is a killer application for adding revenue. Music service bundling opportunities alone can increase annual revenues by more than $100 per subscriber,” the report notes. Says Kagan World Media senior analyst Ian Olgeirson, “The introduction of local storage connected to a two-way multimedia distribution network creates broad opportunities to add numerous services and the accompanying subscription fees.”

The new services will reduce customer churn, enticing consumers to stay with their cable service provider, the report says. Kagan report states that Personal Video Recorder (PVR) technology will pay for itself in reduced VOD infrastructure costs. “PVRs can provide a valuable complement to the deployment of VOD, and help limit strain on the system’s capacity,” says Kagan chief content officer Larry Gerbrandt.

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“Customers will increasingly store personal content such as photographs, home video and music collections on the hard drive in their cable set-top box – so they’ll have a greater personal interest in the device itself. This can further reduce churn,” says Gerbrandt.

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Cable TV

Den Networks Q3 profit steady despite revenue pressure

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MUMBAI: When margins wobble, liquidity talks and in Q3 FY25-26, cash did most of the talking. Den Networks Limited closed the December quarter with consolidated revenue of Rs.251 crore, marginally higher than the previous quarter but down 4 per cent year-on-year, even as profitability stayed resilient on the back of strong cash reserves and disciplined cost control.

Subscription income softened to Rs.98 crore, slipping 3 per cent sequentially and 14 per cent from last year, while placement and marketing income offered some cheer, rising 15 per cent quarter-on-quarter to Rs.148 crore. Total costs climbed faster than revenue, up 7 per cent QoQ to Rs.238 crore, driven largely by higher content costs and operating expenses. As a result, EBITDA dropped sharply to Rs.13 crore from Rs.19 crore in Q2 and Rs.28 crore a year ago, pulling margins down to 5 per cent.

Yet, the bottom line refused to blink. Profit after tax stood at Rs.40 crore, up 15 per cent sequentially and only marginally lower than last year’s Rs.42 crore. A healthy Rs.57 crore in other income helped cushion operating pressure, keeping profit before tax at Rs.48 crore, broadly stable quarter-on-quarter despite the tougher cost environment.

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The real headline-grabber, however, sits on the balance sheet. The company remains debt-free, with cash and cash equivalents swelling to Rs.3,279 crore as of December 31, 2025. Net worth rose to Rs.3,748 crore, while online collections accounted for 97 per cent of total receipts, underscoring strong cash discipline across operations, including subsidiaries.

In short, while Q3 showed signs of operating strain, the financial backbone remains solid. With zero gross debt, steady profits and a formidable cash war chest, the company enters the next quarter with flexibility firmly on its side proving that in uncertain markets, balance sheet strength can be the best growth strategy.

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