News Broadcasting
Kacon Sethi joins K Sera Sera production as CEO
MUMBAI: Erstwhile Sony Entertainment Television executive vice president, network sales and marketing, Kacon Sethi has joined K Sera Sera production Ltd as its chief executive officer.
She will be heading the production house’s operations in India.
After her stint with Sony, she has been an ICE (information, communication and entertainment) consultant, says an official communique from K Sera Sera.
She was also the managing director of Sony’s sister channel MAX since 2000 and was part of the guard that exited the organisation in October 2001, following a rightsizing exercise initiated by Sony Entertainment International president Michael Grindon. Sethi by then had been with Sony for six years, having joined as VP, ad sales in 1995.
Sethi started her career in media planning and buying at J Walter Thompson in 1989. Prior to her stint with SET, she was national media director at Grey. During her career in media, she has worked on some key accounts like ITC, HLL, P&G and others, says an K Sera Sera communique.
“I am excited to be part of the young and fast moving team at K Sera Sera. As its CEO, I look forward to working closely with our long term associates like Ram Gopal Varma,” offered Sethi.
K Sera Sera MD Parag Sanghvi was quoted in the communique as saying, “We are glad Kacon is on board with us. The next couple of years are important from the point of view of growing our business significantly and with Kacons vast experience and leadership capabilities, we are confident we are steering in the right direction.”
With the company chairman, Ash Pamani indicating that the production house was aiming at being one of the top three television production house in the country, Sethis appointment seems like a move in the same direction. K Sera Sera has in the last two years come out with feature films like Darna Mana Hai and Bhoot, with Gayab primed for a July release. The company has tie ups with Sahara Manoranjan for producing telefilms as well as feature films, as well as with Radaan Mediaworks and the Girish Malik promoted Clapstem Productions.
News Broadcasting
News18 India to air Sabse Bada Dangal on 4 May counting day
Channel promises fastest results, live trends and analysis across five states.
MUMBAI: Ballots will do the talking and screens will do the shouting. As counting day approaches for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry, News18 India is gearing up for an all-day broadcast of its flagship election show, Sabse Bada Dangal, on 4 May from 6 am onwards. The Hindi news channel plans to deliver continuous, real-time updates as votes are tallied, combining live counting data with on-ground reporting and studio analysis. With political fortunes set to shift through the day, the coverage will track every swing, surge and surprise as trends turn into results.
The broadcast will feature a mix of senior political leaders, analysts and experts, offering instant reactions and decoding the evolving electoral picture. Expect heated debates, quick takes and detailed breakdowns as the numbers settle across all five states.
For News18 India, counting day has long been a high-visibility moment. The network is banking on its reporting reach, editorial bandwidth and technology-driven coverage to stay ahead in what is often a fiercely competitive news cycle.
With multiple battlegrounds and shifting narratives, the day promises both drama and data in equal measure. And if all goes to plan, Sabse Bada Dangal will once again turn the counting of votes into prime-time spectacle.
