iWorld
Kaash a movie on AurDikhao
MUMBAI: How many times have we experienced a moment of realisation but have not voiced our opinions due to various reasons? How often have we hoped for different scenarios for various situations? Director Kartik Iyer, associate director Mayank Pushpam Singh and producer and content head Aditya Bhat have come together to launch a short film titled Kaash.
Starring Ayaz Ahmed, the popular face from Roadies and Jai Santoshi Maa, as a young man named Vikas Verma, who is unconfirmed about his life, his escapades and his fantasies. The movie focusses on men who are nonchalant about their MCP (male chauvinist pig) or frivolous attitude.
With no brands on board, the movie is already available on the YouTube channel AurDikhao. Targeted at the TV audience as well, this video brings out the perspective of every narrow minded man who has been brought up to believe that men are superior to women.
“The concept is very much prevalent in society and is out there to be seen. However, we thought of a different take on it by inducing a feeling of Kaash, a moment of realization which every individual might feel but due to whatever reasons, but, just does not voice his/her opinion”, says writer and associate director of the film Mayank Singh.
The black and white film has a seven and a half minute run. Shot a flat in a day to give the feel of the home of a bachelor with Vikas`s income, the editing took two weeks’ time. With a team of six, the entire movie has been shot using Canon EOS 5D Mark 3 cameras.
“We believe that short films are a medium to showcase ones talent in the most unique way because you have time constraints yet you depict an entire story of an individual or a subject. We should encourage such talent and help them show the light of day. It also helps in expression of one`s opinion about societal undercurrents”, says Singh.
The team is also thinking about sending the film to various film festivals and has various themes and concepts lined up for the month with multiple Bollywood and TV celebrities. Other projects are in the pipeline with Harshwardhan Rane, Rajit Kapoor, Mawra Hoccnane, Hanif Hilal, etc.
iWorld
Banijay Asia’s The 50 tops OTT charts with 8.1 million JioHotstar views
Reality competition becomes most watched show on JioHotstar in debut week.
MUMBAI: Fifty contestants walked into a palace, but millions of viewers showed up for the drama. Reality competition The 50, produced by Banijay Asia, has emerged as the most watched show on JioHotstar, clocking 8.1 million views in its debut week. The figure, reported by Ormax Media, places the show at the top of the OTT viewership charts and marks a strong opening for the digital reality format.
Adapted from a popular French format, The 50 brings together 50 personalities from television, digital platforms, music and reality shows inside a grand palace setting. Over the course of a 50 day competition, participants form alliances, compete in unpredictable tasks and navigate eliminations as the field steadily narrows.
Guiding the game is a mysterious figure known as The Lion, an unseen game master whose voice introduces twists, challenges and strategic turns throughout the show, adding an extra layer of suspense to the contest.
What distinguishes The 50 from typical reality competitions is its audience driven prize structure. Instead of the winner taking home the final reward, the prize is awarded to one of the winner’s registered followers through the show’s dedicated app. The mechanism effectively turns viewers into participants, allowing fans to have a direct stake in the outcome.
The contestant lineup features a mix of television actors, reality stars and digital creators, including Karan Patel, Urvashi Dholakia, Divya Agarwal, Mr Faisu and Dushyant Kukreja, each bringing their own fan following to the show.
With its blend of celebrity personalities, strategic gameplay and interactive viewer participation, The 50 has quickly carved out a strong foothold in India’s digital entertainment landscape. Its 8.1 million views in the opening week underline the growing appetite for large scale reality formats designed specifically for OTT audiences.
