Hollywood
Justin Bieber to perform ‘What Do You Mean’ at MTV Video Music Awards 2015
MUMBAI: Multi-Platinum singer-songwriter Justin Bieber will perform his new single “What Do You Mean” at the 2015 MTV Video Music Awards, which will be aired on 30 August. The song released on 28 August on RBMG / Def Jam Recordings.
The performance will mark Bieber’s first return to the VMA stage since his medley performance of “Baby,” “Somebody to Love” and “U Smile” in 2010. Miley Cyrus will be the host for the evening, along with Kanye West joining the exclusive club of legendary artists bestowed with the “Michael Jackson Video Vanguard Award.”
Performers include The Weekend, Pharrell Williams, Demi Lovato, Macklemore and Ryan Lewis, Tori Kelly, A$AP Rocky and Twenty One Pilots and more.
This year, MTV has also teamed up with world-renowned fashion designer Jeremy Scott to redesign the MTV Moonman. As homage to Jeremy and his creative talent, the 2015 VMA Moonman encapsulates the true iconic essence of both the fashion designer and the network. From the distinct colour of the TV colour bars, to the peace sign necklace, to Jeremy’s signature sneakers, the redesign of statue is part of MTV’s long-standing history of bridging the gap between the world of fashion and music.
Artists who win a 2015 “Video Music Award” will take home a special-edition Jeremy Scott Moonman, which was created exclusively for this year’s show. The 2015 MTV Video Music Awards will air across MTV’s global network of channels in more than 160 countries and territories, reaching more than half a billion households around the world.
Hollywood
Disney sells out ad slots for 98th Oscars broadcast
Strong demand for live events turns the Academy Awards into a global, multi-platform marketing moment
NEW YORK: Hollywood’s biggest night has also become one of advertising’s hottest tickets. Disney has sold out all advertising inventory for the 98th Oscars, underscoring the growing demand from brands eager to ride the cultural wave of major live events.
The sell-out marks the sixth consecutive live tentpole success for Disney Advertising. The streak includes last year’s 97th Oscars, the 59th Annual CMA Awards, and Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest, signalling strong appetite among marketers for moments that bring audiences together in real time.
For advertisers, the Oscars are no longer just a single night of glitz and gold statues. Disney’s “Content Everywhere” strategy has expanded the awards show into a sprawling, multi-platform brand playground spanning linear television, streaming, social media and digital content.
“Live continues to be one of the most powerful ways for brands to connect with engaged audiences at scale, and the Oscars represent the very best of culture, creativity and community,” said Disney Advertising SVP, entertainment and streaming solutions John Campbell. He added that the company has reshaped the show’s commercial potential into a connected experience that stretches well beyond the broadcast.
Brands such as Mazda, Pfizer and Volkswagen of America are tapping into Disney’s wider ecosystem, appearing across original content segments including Know Your Movies on Hulu and Critically Acclaimed on Disney+. Partnerships also extend to social media through TikTok Pulse Premiere and to custom brand storytelling created by Disney CreativeWorks.
The result is what Disney calls the “Oscars Everywhere” approach. Rather than a few high-profile ad breaks, advertisers now find themselves woven through a series of moments before, during and after the ceremony.
These include On The Red Carpet at The Oscars, a live pre-show syndicated across major local markets and streamed nationwide, and the After the Oscars Show, which keeps the conversation going once the final award has been handed out.
This year’s sponsors include Rolex, returning for its ninth year, and Burger King, which joins the Oscars advertiser roster for the first time. Other brands in the mix include Disney Cruise Line, Dunkin’, Eli Lilly and Company, Eucerin, Intuit TurboTax, L’Oréal, McDonald’s, Microsoft, Miebo, Paris Baguette, Peacock, Starbucks, State Farm, Toyota and Verizon.
The 98th Oscars will take place on March 15, 2026, at the Dolby Theatre at Ovation Hollywood. The ceremony will be broadcast live on ABC and streamed on Hulu, reaching audiences in more than 200 territories worldwide.
