DTH
Jump Games inks deal with Honest Ent for ‘Fido Dido’
MUMBAI: Games publishing company, Jump Games has acquired exclusive mobile gaming rights for the Fido Dido, aerated drink 7 Up’s brand mascot.
Jump Games has signed a two-year worldwide contract with Honest Entertainment to create and distribute mobile game titles based on Fido Dido across the world.
The game features Fido Dido in his cool avatar that has to brave all hurdles to reach as far ahead in the game as possible. Fido’s journey is made exciting with loads of zany powerups and bonuses for sporting his cool factor. The first Mobile game Fido Dido is ready for release and will soon be out on leading networks worldwide, states an official release.
Speaking about the license, Jump Games CEO Salil Bhargava said, “Fido Dido is a name well-known all over the world. Fido’s character has a lot of fun associated with it, which can be spun around to develop exciting titles. Our first arcade game is going to be out shortly and we’re on our way to creating a few more games including a 3D Fido Bowling title. We look forward to a valuable relationship with Honest Entertainment and Fido in developing some remarkable Mobile content.”
Commenting on the alliance, founder, president and creative director Honest Entertainment and creator of Fido Joanna Ferrone said, “This is a good time to bring Fido to the Wireless gaming market, which is on a rise. Jump Games is a leader in the Indian gaming space and has created some world-class content for their existing licenses. They have done a brilliant job with Fido’s first game and we are sure the audiences will love Fido in his new Mobile avatar!”
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
