iWorld
Juju Baby Music drops ‘Sau Gram’ to celebrate Vinesh Phogat and empower women
Mumbai: As Vinesh Phogat, India’s wrestling star, turns 30 on August 25th, Juju Baby Music – Operating under the banner of Artium Originals is excited to drop an empowering new track, “Sau Gram (Main Naa Haari)” on 25 August. Composed by acclaimed music producer Gourov Dasgupta and performed by Deedar Kaur, the song goes beyond celebrating Phogat’s remarkable achievements and is a bold testament to the strength and resilience of women globally.
Vinesh Phogat’s remarkable journey and fierce performance at the Paris Olympics 2024 have earned her immense admiration across the country. In a gesture to honour her accomplishments and resilience, Juju Baby Music has crafted a track that not only commemorates her success but also addresses broader societal issues faced by women. The track talks about a topic that’s been hotly debated but rarely sung about—the weight women carry, both literally and metaphorically, as reflected in the story of Indian wrestler Vinesh Phogat and the struggles she faced.
“Sau Gram (Main Naa Haari)” is more than just a song; it’s an anthem for women who constantly battle judgment and criticism. The track uses the metaphor of ‘100 grams’ to represent the weight of these societal pressures. Instead of letting these burdens define them, women are turning that weight into strength—embodying attitude, resilience, determination, confidence, and courage. The powerful line, “Sau Gram ab sab pe bhaari” (This 100 grams will outweigh everything else), perfectly captures the song’s bold and uplifting message.
The track’s raw emotion and timely message make it a significant release in today’s landscape. By focusing on the untold struggles and silent battles women face daily, “Sau Gram (Main Naa Haari)” aims to inspire listeners to reflect, speak out, and take action. It’s a song that doesn’t just resonate—it challenges the listener to think differently about the burdens women are expected to carry.
Juju Baby Music renowned music composer/producer and director Gourov Dasgupta who has also composed and produced the song ‘Sau Gram (Main Naa Haari) added, “We created ‘Sau Gram (Main Naa Haari)’ to celebrate not just Vinesh Phogat’s triumphs but the everyday strength of women. We wanted to capture how women are taking control of their narratives and using their experiences to build power. This song is about carrying that weight on our terms and making it our strength.”
Artium Originals co-founder and CEO Vivek Raicha added, “At Juju Baby Music, our goal is to transform the indie music scene and bring forward meaningful messages. ‘Sau Gram (Main Naa Haari)’ is a testament to Vinesh Phogat’s incredible spirit and a celebration of women’s resilience worldwide. We hope this song inspires listeners, especially women in India to rise above challenges and embrace their own strength.”
Founded by Vivek Raicha and Ashish Joshi, along with renowned composer Gourov Dasgupta, Juju Baby Music is on a mission to redefine the music industry. The label blends innovative technology with a passion for nurturing new talent, aiming to create impactful and transformative music.
“Sau Gram (Main Naa Haari)” will be available on YouTube, Spotify, Amazon Music, Zync Music, JioSaavn, and Hungama, making sure its powerful message reaches listeners everywhere.
iWorld
Atrangii OTT partners with Amazon MX Player to expand global content reach
Deal brings originals and catalogue to Prime Video, widening audience access
MUMBAI: Atrangii OTT has entered into a strategic content partnership with Amazon MX Player, in a move designed to significantly expand the reach of its content across India and global markets.
As part of the agreement, Atrangii’s existing library along with select upcoming originals will also be made available on Amazon Prime Video, giving the platform access to a far wider audience base.
The partnership positions Amazon MX Player as a key hub for Atrangii’s content slate, which includes titles such as Koi Jaaye Toh Le Aaye, Shiddat, Marham, Khamosh Aahatein, and Kanpuriya. Known for its focus on thrillers, romance and unconventional narratives, Atrangii has been building a niche with bold, genre-driven storytelling.
Atrangii OTT CEO Avinash Dugar said, “We are delighted to partner with Amazon MX Player to bring Atrangii OTT’s storytelling to a much wider audience. This collaboration allows us to scale our creative ambitions while continuing to produce compelling originals.”
The move reflects a broader trend of OTT platforms leveraging partnerships to scale distribution without compromising on content identity. For Atrangii, it offers both visibility and scale, while for Amazon’s platforms, it strengthens content diversity.
With audiences now able to access Atrangii’s catalogue across multiple platforms, the partnership sets the stage for wider discovery and deeper engagement, as competition in the streaming space continues to intensify.
